SEO CONTENT OPTIMIZATION CASE STUDY: PKR 5 LAC TO 36 LAC MONTHLY ORGANIC REVENUE

A leading seller of Toys & Baby products throughout Pakistan faced significant online visibility and performance challenges. Partnering with Digiown, the best Digital Marketing Agency in Pakistan, they aimed to enhance their online presence, boost sales from organic search, and achieve a better return on investment from their digital marketing efforts.

Client Pain Points

Upon approaching Digiown, the client outlined several critical issues affecting their online business:

• Slow website speed on their Shopify platform.
• Key revenue-generating keywords were stuck on the 2nd and 3rd pages of Google.
• Significant investment in social media ads was not yielding profitable returns.

Our Strategic SEO Approach

To address the client’s challenges and achieve their desired outcomes, Digiown implemented a comprehensive SEO strategy focusing on key areas:

SEO Discovery Brainstorming

• Initiated an in-depth discussion to fully understand the client’s brand vision and to identify essential target keywords for the campaign.

Content Audit & Gap Analysis

• Conducted a thorough review of existing content to identify opportunities for optimization and improvement.

Extensive Keyword Research

• Focused on identifying high-traffic, high-conversion potential keywords to target.

Content Refresh & SEO Structuring

• Revamped existing content and developed new, SEO-optimized content pieces to enhance visibility and relevance.

Topical Authority Creation

• Generated fresh content around primary keywords and related semantic variations to establish topical authority.

Content Alignment with Search Intent

• Crafted a content strategy that resonated with the client’s audience at various stages of their purchasing journey.

Internal Linking for SEO Equity

• Implemented strategic internal linking to distribute SEO value throughout the site, enhancing user experience and conversion potential.

Results Achieved

After seven months of implementing our strategic SEO plan, the client witnessed remarkable results that exceeded their expectations:

• A 143% increase in organic traffic, showcasing a significant boost in online visibility.
• Total number of sessions increased by 133% and the number of engaged sessions grew by 154%.
• Numerous “money” keywords advanced from the 2nd or 3rd page to the first page of Google, with many ranking in the top 5 positions.
• A substantial uptick in sales and revenue growth, confirming the effectiveness of our SEO strategy in driving business success.

Conclusion

The partnership between the client and Digiown highlights the transformative power of a well-executed SEO strategy. By addressing specific pain points and implementing targeted SEO tactics, the client not only improved its online presence but also achieved substantial growth in traffic, keyword rankings, sales, and revenue. This case study exemplifies Digiown’s commitment to delivering tailored SEO solutions that drive tangible results for our clients.