SEO Case Study: Achieving 8,530 Monthly Impressions and 1,300 Visitors in 6 Months for a Melbourne Asphalt & Bitumen Contractor
SEO Case Study: 8,530 Impressions and 1,300 Visitors in 6 Months
Campaign Challenges:
- The client had no business website.
- These services market is highly competitive, making it difficult to stand out.
- Starting SEO efforts from scratch required a comprehensive strategy
Campaign Results:
Organic Traffic
Monthly Visitors
A leading contractor of asphalt and bitumen services in Melbourne, Australia, faced significant online visibility and performance challenges. Partnering with Digiown, they aimed to enhance their online presence, boost leads from organic search, and achieve a better return on investment from their digital marketing efforts.
The Challenge
Our client, a contractor specializing in asphalt and bitumen services in Melbourne, Australia, faced significant challenges. Before engaging with us, they had no business website and were only active on social media. Given the highly competitive nature of the Melbourne market, establishing a robust online presence was crucial.
Our Strategy
To address these challenges, we developed a comprehensive SEO strategy and implemented it over six months, from December 2023 to May 2024. Our approach comprised the following key steps:
- Comprehensive Analysis: We conducted an in-depth analysis of user behavior and query semantics to understand the search patterns of potential customers.
- Keyword Research: Detailed keyword research helped us identify the most relevant primary and secondary keywords for the client’s services.
- Topical Map Creation: We created a detailed topical map to target relevant keywords and their semantic variations effectively.
- Content Production: We produced high-quality, informative content that was both relevant and engaging for the target audience.
- URL Hierarchy Optimization: We optimized the URL hierarchy to align with the website’s topicality, ensuring better navigation and SEO performance.
- Meta Tags Optimization: By optimizing meta tags with semantically-related phrases, we sent the right triggers to Google’s NLP algorithm.
- Internal Linking: Strategic internal linking between pages helped boost SEO equity across the site.
- Structured Data Implementation: We implemented structured data (schema) to provide context to the content, enhancing search engine understanding.
- Building Trust: We built trust with users by adding expert bios and maintaining high EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) standards.
Results
Within six months of implementing our topical authority plan, we observed remarkable results:
- Impressions: Monthly impressions increased from 0 to 8,530.
- Clicks: Monthly clicks improved from 0 to 145.
- Visitors: The number of accumulated visitors grew from 0 to 1.3k.
- Keyword Rankings: The website began ranking for all variations of the targeted primary keywords, with some of the most relevant keywords ranking in the top 5 of search results.
- Goal Completions: Almost 500 goal completions, including get a quote requests, form submissions, and phone calls.
Conclusion
Our comprehensive SEO strategy successfully transformed the online presence of our client in a highly competitive market. By building their website from scratch and implementing a meticulous SEO plan, we significantly boosted their visibility, engagement, and conversions, establishing them as a prominent player in the Melbourne asphalt and bitumen services industry.
