IT Companies in Pakistan | List of IT Companies in Pakistan
Pakistan IT industry has seen tremendous growth over the past decade, with numerous companies emerging as leaders in various technological fields. This article provides a comprehensive list of IT companies in Pakistan, highlighting the top players in Karachi, Islamabad, and Lahore. From software development to digital marketing, these companies are driving innovation and providing cutting-edge solutions. Whether you are looking for a partner for your next big project or just curious about the IT landscape in Pakistan, this guide will provide valuable insights.
Top IT Companies in Pakistan
Pakistan is home to many renowned IT companies that have made a mark both locally and globally. Here are some of the top IT companies in the country:
1. Systems Limited
Systems Limited is one of the oldest and most reputable IT companies in Pakistan. Founded in 1977, the company offers a wide range of services, including software development, business process outsourcing, and IT consulting. With a strong presence in the United States, Europe, and the Middle East, Systems Limited has a proven track record of delivering high-quality solutions.
2. NETSOL Technologies
NETSOL Technologies is a leading provider of IT solutions, particularly in the finance and leasing sectors. Established in 1997, the company specializes in software development, consulting, and managed services. NETSOL has a global presence, with offices in North America, Europe, and Asia.
3. TRG Pakistan
TRG Pakistan, part of The Resource Group (TRG) International, is a prominent BPO and IT services provider. The company offers a variety of services, including customer support, software development, and IT consulting. TRG Pakistan has a significant client base in the United States and Europe.
4. Folio3
Folio3 is a California-based IT services provider with a strong presence in Pakistan. The company specializes in enterprise applications, mobile app development, and digital transformation services. Folio3 has worked with several Fortune 500 companies and startups, delivering innovative solutions tailored to their needs.
5. 10Pearls
10Pearls is an award-winning digital transformation company with offices in Pakistan, the United States, and the United Arab Emirates. The company offers a range of services, including software development, cybersecurity, and AI solutions. 10Pearls has been recognized for its innovative approach and commitment to quality.
IT Companies in Karachi, Pakistan
Karachi, the economic hub of Pakistan, is home to many prominent IT companies. Here are some of the leading IT firms in the city:
1. Digiown Agency
Digiown Agency is a complete digital marketing solutions providers. The agency offers a wide range of services, including social media marketing, content creation, web development and SEO In Karachi, Lahore and Islamabad, Pakistan. With a focus on delivering measurable results, Digiown Agency has established itself as a trusted partner for businesses looking to enhance their online presence.
2. TPS Pakistan
TPS Pakistan is a leading provider of payment solutions and services. The company offers a range of products, including payment gateways, card management systems, and mobile banking solutions. TPS has a strong presence in the Middle East and Africa, serving over 120 banks and financial institutions.
3. Arbisoft
Arbisoft is a software development company that offers a wide range of services, including web development, mobile app development, and data science. The company has a diverse client base, including startups, SMEs, and large enterprises. Arbisoft is known for its innovative solutions and commitment to quality.
4. Sofizar
Sofizar is a leading e-commerce and digital marketing company based in Karachi. The company specializes in SEO, PPC, and social media marketing, helping businesses increase their online visibility and drive sales. Sofizar has a proven track record of delivering successful campaigns for clients across various industries.
5. VentureDive
VentureDive is a technology solutions provider that offers software development, cloud services, and AI solutions. The company has a strong focus on innovation and has worked with several leading brands to deliver cutting-edge solutions. VentureDive is committed to helping businesses achieve their digital transformation goals.
IT Companies in Islamabad, Pakistan
Islamabad, the capital city of Pakistan, is known for its thriving IT industry. Here are some of the top IT companies in Islamabad:
1. LMKT
LMKT is a leading IT and consulting firm based in Islamabad. The company offers a range of services, including software development, IT infrastructure management, and business process outsourcing. LMKT has a strong focus on innovation and has worked with several government and private sector organizations.
2. Netsolace
Netsolace is a software development company that specializes in providing solutions for the franchise industry. The company offers a range of products, including point-of-sale systems, inventory management solutions, and customer relationship management tools. Netsolace has a global client base and is known for its innovative solutions.
3. Ovex Technologies
Ovex Technologies is a leading BPO and IT services provider in Islamabad. The company offers a range of services, including customer support, data entry, and software development. Ovex Technologies has a strong focus on delivering high-quality solutions and has a diverse client base.
4. TechAbout
TechAbout is a software development and digital marketing company based in Islamabad. The company offers a range of services, including web development, mobile app development, and SEO. TechAbout is known for its innovative solutions and commitment to delivering measurable results.
5. S&P Global
S&P Global is a global leader in financial information and analytics. The company has a significant presence in Islamabad, where it operates a large development center. S&P Global offers a range of services, including financial data analysis, software development, and IT consulting.
IT Companies in Lahore, Pakistan
Lahore, the cultural capital of Pakistan, is also a major hub for the IT industry. Here are some of the top IT companies in Lahore:
1. Confiz
Confiz is a leading IT services provider in Lahore. The company offers a range of services, including software development, cloud solutions, and digital transformation. Confiz has a strong focus on innovation and has worked with several leading brands to deliver cutting-edge solutions.
2. i2c Inc.
i2c Inc. is a global provider of payment and commerce solutions. The company has a significant presence in Lahore, where it operates a large development center. i2c Inc. offers a range of products, including payment processing systems, fraud detection solutions, and mobile banking platforms.
3. Techlogix
Techlogix is a technology consulting and solutions company based in Lahore. The company offers a range of services, including software development, IT consulting, and business process outsourcing. Techlogix has a strong focus on innovation and has worked with several leading brands to deliver cutting-edge solutions.
4. Avanza Solutions
Avanza Solutions is a leading provider of payment solutions and services. The company offers a range of products, including payment gateways, card management systems, and mobile banking solutions. Avanza Solutions has a strong presence in the Middle East and Africa, serving over 120 banks and financial institutions.
5. Netsol Technologies
Netsol Technologies is a leading provider of IT solutions, particularly in the finance and leasing sectors. Established in 1997, the company specializes in software development, consulting, and managed services. Netsol has a global presence, with offices in North America, Europe, and Asia.
Conclusion
The IT industry in Pakistan is thriving, with numerous companies offering a wide range of services and solutions. From software development to digital marketing, these companies are driving innovation and providing cutting-edge solutions to businesses around the world. Whether you are looking for a partner for your next big project or just curious about the IT landscape in Pakistan, this guide provides valuable insights into the top IT companies in Karachi, Islamabad, and Lahore.
The Ultimate Guide To The Top 10 Digital Marketing Agencies In Pakistan In 2024
Businesses are ready to implement practices that connect them to their target audience and drive growth.
But how do they rank among the top tiers by implementing data-driven strategies? Do the marketing strategies deliver measurable outcomes for these agencies? And are these agencies working to improve their online presence?
You will be getting answers to all such questions in this article.
Over the years, agencies have adjusted to technical advancements, which is why we will discuss the services offered by the top digital marketing agencies in Pakistan, which assist organizations successfully.
In the dynamically evolving world of digital marketing, Pakistan has emerged as a powerhouse. It has nurtured agencies that compete on an international level.
How To Choose Marketing Agencies In Pakistan
With a promising digital future, the country boasts an impressive array of digital marketing firms dedicated to empowering small businesses and startups. When exploring the types of digital agencies, you can find specialized services tailored to different business needs.
Choosing the right marketing company can take time and effort. But before reaching out to one, keep the following pointers in mind.
- Do your research and filter them down.
- Know your budget.
- Make a list of services they offer.
- Ask for their previous work and go through their projects.
- Have a glance at their online presence to know more.
Now, let’s go through the top digital marketing companies in Pakistan so that it is easier for you to reach out to them for a project.
Digital Marketing Agencies In Pakistan Delivering Noticeable Results
Get noticed in the digital crowd by utilizing various digital strategies.
Such digital marketing strategies provide prominent results and outcomes and open up several possibilities.
This guide aims to highlight the top 10 digital marketing companies in Pakistan in 2024, offering insights into each agency’s unique strengths and services.
This article will help you find the perfect partner to scale your business.
1. Digiown – The Pioneering Digital Giants
Digiown has established itself as a notable digital marketing agency in Pakistan. The agency is leading the industry from its strategic base in Karachi.
With a deep specialization in SEO services, Digiown Agency extends its expertise to local Pakistani firms and international clientele, demonstrating a global reach in its operations.
Since its founding in 2021, the agency has dedicated itself to crafting tailor-made SEO strategies.
These strategies are accurately designed, focusing on identifying and targeting high-converting keywords. The company’s ultimate goal is to significantly enhance website traffic, generate more leads, and boost sales for its clients.
Their approach is deeply involved in data analysis. It is one of Pakistan’s most famous marketing agencies, ensuring that each campaign is continually optimized for the most effective and tangible outcomes.
Offering client satisfaction
Their dedication to work and commitment speaks for everything.
Proudly, Digiown has collaborated with over 200 businesses, ranging from startups to well-established companies.
It has showcased its vast expertise and a firm commitment to excellence in the digital marketing field.
Driving success, and defining standards
This extensive portfolio not only highlights their capability to adapt and deliver results across various industries. But also underscores its position as the best marketing company in Pakistan and a leader in the competitive digital marketing landscape.
Digiown Agency remains at the forefront of transforming businesses through relentless dedication and innovative strategies.
The digital marketing agency guides clients towards achieving their online marketing goals with unparalleled success.
2. Bramerz
Founded in 2006, Bramerz has effortlessly earned its reputation as one of Pakistan’s leading digital marketing agencies.
Its founding team brings a wealth of experience. They have collaborated with giants such as Google, Facebook, and Twitter.
What makes it among the best digital marketing agency Pakistan?
They have played a vital role in the success stories of several renowned companies by offering innovative digital solutions.
The team specializes in a wide range of services. Bramerz is the go-to agency for brands aiming to make a significant impact online.
3. Navicosoft
Established in 2008, Navicosoft has emerged as a leader in digital marketing and web design, boasting a clientele of over 14,000 across three continents.
With roots firmly planted in Australia, Europe, the United States, and South Asia, Navicosoft has expanded its reach.
It has established itself by becoming a prominent name among Pakistan’s top 10 digital marketing agencies.
A global digital marketing powerhouse for all business types
The company’s expertise encompasses a broad spectrum of IT solutions.
They are designed to meet the diverse needs of individuals, small to medium-sized businesses, and large corporations.
This extensive experience of the digital marketing company in Pakistan makes Navicosoft an invaluable partner for businesses aiming to enhance their online presence worldwide.
4. ArtXPro
ArtXPro is a leading agency specializing in digital transformation for e-commerce, logistics, and mobile applications.
Whether developing a straightforward one-page website or an elaborate online portal, ArtXPro delivers with excellence.
Delivering individualized solutions for all
Catering with a full suite of digital services and standing out among top digital marketing agencies by utilizing everything to improve the outcomes!
The marketing company leverages sophisticated web analytics tools and ensures optimal client outcomes.
This makes it a trusted partner for businesses seeking comprehensive digital solutions.
5. Brand Co-House
Brand Co-House distinguishes itself by understanding the holistic needs of its clients.
Its ability to provide tailor-made, long-lasting solutions in a fiercely competitive market makes it one of the best digital marketing agencies in Pakistan.
Keeping customers hooked
Bringing ideas to keep customers hooked and implementing strategies to drive growth!
Their approach to digital marketing is not just about addressing immediate needs but about crafting sustainable growth strategies.
Brands looking for customized and impactful digital strategy will find a reliable partner in Brand Co-House.
6. Boundless Technologies
Let’s look at a few more top digital marketing agencies in Pakistan.
Boundless Technologies stands out in digital solutions. It has served diverse business needs with precision and creativity.
Founded in 2002, the company leads in providing online solutions that align with clients’ goals and business types.
A highly renowned digital marketing company in Pakistan
Boundless Technologies offers a wide range of services, from custom dynamic websites to flash-based sites, including web hosting, combining innovation with competitive pricing.
With operations in major cities and a global clientele, they specialize in Pakistan and offer unique offers to boost local businesses.
7. Artimization
Artimization excels in translating creative ideas into effective marketing strategies.
Their dedication to delivering customized services and leveraging business intelligence tools makes them a leader in digital marketing.
Working on revolutionary ideas
The top digital marketing agencies work in an extraordinarily supportive and communicative environment to assess their clients effectively.
With a focus on maximizing ROI, Artimization is the ideal choice for businesses looking for innovative and result-oriented digital marketing solutions.
8. WePro Marketing Solutions
As a Google-certified digital marketing agency, WePro Marketing Solutions is one of Pakistan’s top digital marketing agencies.
The company offers comprehensive services, including social media marketing, SEO, web development, and more.
Offering cutting-edge solutions to boost online presence
Their commitment to exploring new strategies ensures clients receive cutting-edge solutions tailored to their needs.
WePro remains at the forefront of digital innovation, making it a top choice for businesses seeking to enhance their online presence.
9. Zera Creative
Zera Creative is renowned for its exceptional web development services, SEO proficiency, and comprehensive digital marketing strategies.
Adaptability to the current trends
The best digital marketing agency in Pakistan is adaptable to current trends!
Zera Creative adapts to the evolving digital landscape with a skilled team of innovative thinkers. It ensures that clients’ requirements are met with precision and creativity.
Entrusting your project needs to the top digital marketing agencies?
If you are considering Zera Creative for your next project, it means setting your brand on a path to achieving remarkable results.
10. Technerz
Bringing startups’ vision to life and making it big!
Technerz is dedicated to bringing startups’ visions to life through unique online solutions.
Pakistan’s top digital marketing companies believe in focusing on long-term strategies over temporary fixes. Similarly, Technerz ensures the sustainable growth of its clients’ businesses.
A reliable choice for small businesses
Their approach, grounded in sincerity and commitment, sets them apart from the competition. It makes them a reliable choice for startups looking to make a significant impact online.
Conclusion
Selecting the right digital marketing agency in Pakistan can be an essential factor in the success of your business.
This guide to the top 10 digital marketing agencies in Pakistan in 2024 is a comprehensive resource for small businesses and startups aiming to achieve remarkable growth and visibility in the digital space.
Each agency listed here brings unique strengths to the table. It ensures businesses of all sizes can find partners aligning with their goals and visions.
Whether you are seeking innovative solutions, strategic marketing plans, or creative storytelling, these agencies will take your brand to new heights.
The Top 10 SEO Experts Shaping Pakistan’s Digital Future in 2024
In the vibrant world of digital marketing, one niche stands out for its profound impact on shaping online business presence – SEO. Within Pakistan’s rapidly growing digital scene, SEO plays a pivotal role in enhancing online visibility, driving traffic, and ensuring brand endurance. However, the question arises: Who are the visionaries and experts molding the SEO landscape in Pakistan? In this blog post, we shed light on the top 10 SEO experts in Pakistan whose work and insights are not just influencing the country’s digital economy but taking it to new heights.
The SEO Scene in Pakistan – 2024 and Beyond
Pakistan, where digital transformation is at its peak, is experiencing a burgeoning SEO industry on the cusp of something big. In 2024, businesses in Pakistan are increasingly realizing the power of strategic SEO in shaping their online success. With over 100 million internet users nationwide, the demand for solid SEO strategists and experts who can deliver them has skyrocketed.
Local brands are fiercely competing to rank high in search engine results pages (SERPs) and to stay ahead of the curve. This spells a golden era for SEO experts in Pakistan who understand the country’s market and digital landscape. The SEO professionals in Pakistan aren’t just helping businesses thrive locally and extend their digital footprints globally.
Meet the SEO Prodigies Reshaping the Pakistani Digital Horizon
The following list encapsulates the top 10 SEO experts in Pakistan who have not only carved a niche in the country but are contributing innovatively to the global SEO discourse.
1. Salman Baig – The Technical SEO Visionary
Salman Baig shines in Pakistan’s SEO scene with his 12 years of experience, mainly in technical SEO. As Alibaba Group’s Head of SEO – South Asia, Salman has led SEO strategy and implementation for one of the world’s largest e-commerce platforms, impacting five key South Asian countries which makes him among the best SEO experts in Pakistan. His role includes managing millions of pages and reaching users in multiple languages and countries, using his skills in Strategic SEO, Technical SEO, and Semantic SEO.
Achievements and Contributions: At Alibaba Group, Salman has introduced a new level of SEO excellence, providing data-driven insights, innovative solutions, and measurable outcomes that meet the company’s business goals and user needs. His previous roles at Exposure Ninja and Domain Magnate LLC show his ability to boost organic rankings, traffic, and conversions across different sectors. Beyond optimizations, Salman is dedicated to learning, experimenting, and sharing his knowledge with the SEO community, aiming to empower and encourage ongoing learning.
By promoting collaboration and innovation, Salman Baig is not just improving website visibility and performance but the SEO expert is also advancing SEO practices in Pakistan and beyond.
2. Mehboob Shar – The Global SEO Maestro
Mehboob Shar is globally recognized as one of the “Top SEO Experts in the World” by Google, placing him among the top 25 SEO experts worldwide. This honors his unmatched expertise and contributions to SEO. With 14 years of experience, Mehboob has honed his skills across 16 countries, boosting many clients’ digital marketing success.
Achievements and Contributions: Mehboob’s SEO approach is personalized, creating strategies that perfectly align with each business’s needs and brand. He’s the founder and CEO of Icreativez Technologies, an award-winning firm excelling in digital marketing, web, and app development. Under his leadership, Icreativez has become a significant market player, attracting high-profile clients worldwide which makes us consider him as the best SEO expert in Pakistan.
Mehboob’s expertise extends beyond general SEO; he specializes in local SEO, eCommerce SEO, law firm SEO, app store optimization, and more. His background as a web engineer also gives him a unique edge in using technical SEO to give clients a competitive advantage.
3. Mazher Noor Muhammad – The SEO Growth Strategist and PPC Specialist
Mazher Noor Muhammad stands out in the digital marketing arena as a profound SEO Growth Strategist and PPC Specialist. His remarkable achievements include generating over $10K+ in revenue, and 5.7K+ leads a month for his clients through meticulous SEO practices. He is the visionary founder of Digiown, a digital marketing agency committed to propelling startups, brands, and enterprise companies to the pinnacle of Google’s search results.
Achievements and Contributions: Mazher’s ideology revolves around achieving deserved recognition for websites in search rankings through his holistic SEO approach making him prominent among SEO experts in Pakistan. Since 2015, he has been the force behind transforming numerous clients from relative obscurity into industry leaders. His commitment to SEO is matched by his transparency and proven track record of delivering measurable results.
SEO Philosophy and Services: Mazher isn’t just about SEO for the sake of it; he believes in making websites worthy of top rankings. His services span the full spectrum of SEO needs, including on-page, technical, and off-page SEO, local SEO, user experience optimization, content marketing, and beyond.
Certifications and Tools: Being a certified SEO expert, Mazher leverages leading tools such as Google Analytics, Moz, Ahrefs, and SEMrush to ensure his clients’ success. His methodologies are backed by testimonials about client satisfaction, which are particularly highlighted on his Upwork profile.
Availability, Communication, and Client Collaboration: Mazher prioritizes client satisfaction, making himself available full-time and ensuring prompt responses within 5 minutes. He champions open collaboration, offering regular updates and strategy adjustments to meet client needs.
His approach to SEO is inspired by industry luminaries like Rand Fishkin and Neil Patel, staying abreast of Google’s official updates to devise effective strategies. With an emphasis on white hat techniques, he guarantees both success integrity and security for websites. Mazher’s philosophy, “Let’s boost your online presence together!” encapsulates his commitment to partnering with clients on their digital success journey.
4. Hasnain Alam – The Digital Marketing Innovator
Hasnain Alam stands out as a visionary in the digital marketing world, with a rich background that spans over a decade in the SEO landscape. Currently leading as the Technical SEO Manager at GlobeSign and co-founder of Digiown, his expertise in driving organic growth is unparalleled. Hasnain’s forte lies in his holistic approach to SEO, being the best SEO expert in Pakistan by incorporating white-hat on-page and off-page optimization techniques, which not only enhance website rankings for niche-related keywords but also significantly boost organic traffic across various search engines, including Google and Bing.
Achievements and Contributions: Under Hasnain’s guidance, brands have experienced remarkable growth in website traffic, thanks to his aptitude for ASO (App Store Optimization) and innovative YouTube video optimization strategies. His contribution extends beyond typical SEO activities; Hasnain is an SEO specialist in Pakistan, and a pioneer in incorporating automation into SEO processes, thus efficiently scaling SEO tasks while focusing on strategic planning and execution. His work in developing creative assets for ASO and optimizing app content for relevancy in the App Store further underscores his versatility and creative prowess in the field of digital marketing.
Through his comprehensive and forward-thinking strategies, Hasnain Alam has not only propelled brands to achieve considerable organic growth but has also significantly contributed to the professional SEO community by setting a precedent for integrating emerging technologies and creative content strategies. If you are looking for one of the finest SEO consultants in Pakistan to elevate your brand, you must consider him.
5. Usman Latif – The MarTech Wizard
Usman Latif is at the forefront of MarTech, FinTech, PropTech, Real Estate, and eCommerce, creating digital growth stories that resonate across industries. With over a decade of digital marketing experience, the SEO expert in Pakistan excels in merging marketing, communication, and user experience to drive business growth. He’s skilled in inbound marketing, growth hacking, brand development, PR, advertising, and lean content marketing, helping brands connect deeply with their audiences.
Achievements and Contributions: Usman is more than an SEO strategist in Pakistan; he’s a certified trainer who brings empathy, effective communication, and leadership to his teachings, nurturing a new wave of digital marketing leaders. The SEO professional has made significant contributions as an expert, guest speaker, and mentor on platforms like Google, the U.S. Consulate, TiE, Open Ideo, and numerous prestigious universities in Pakistan. His comprehensive approach to digital marketing and growth hacking helps businesses not just meet but exceed their digital goals.
6. Syed Laraib Ahmed: The Master of Technical SEO
Syed Laraib Ahmed shines as a distinguished expert in the world of SEO, particularly renowned for his mastery in technical SEO. He has established himself as an SEO Growth Strategist, an expert at enhancing the digital footprint of startups, brands, and large enterprises. Syed Laraib further cements his distinguished position within the industry by earning the title of Certified SEO Specialist.
Achievements and Contributions: Syed Laraib’s dedication to optimizing digital landscapes has led to remarkable successes in enhancing the online visibility of international brands and authors. His strategic SEO techniques have paved the way for businesses to achieve sustainable organic growth. As an SEO Manager with a US-based digital marketing agency, he continues to influence the global SEO scene with his innovative approaches and outcomes.
7. Arslan Yousaf – The Voice Search and AI Integration Specialist
Let’s know more about the finest SEO experts in Pakistan.
Arslan Yousaf has recognized the burgeoning importance of AI and voice search in SEO. His prescience in integrating these emerging technologies with SEO has opened up new avenues for brands to be discoverable in innovative ways. Arslan’s expertise lies in optimizing content for voice search algorithms and creating AI-infused SEO strategies.
Achievements and Contributions: Brands that have followed Arslan’s lead have seen an increase in traffic from voice searches. His approach ensures that content resonates with AI and voice search devices, a critical step in the evolving digital age.
8. Saba Noor – The SEO Psychology Proponent
We have some more information about the top 10 SEO experts in Pakistan.
Saba Noor is an SEO consultant based in Pakistan with a unique approach – she believes understanding human psychology is just as important as understanding search engine algorithms. Her work focuses on creating content and SEO strategies that not only rank well but also evoke the intended psychological response from the audience.
Achievements and Contributions: Saba’s campaigns have shown significant increases in time spent on websites and reduced bounce rates, indicating a strong resonance with the audience’s psyche. Her strategies are proof that SEO is not just a technical game but an emotional one, too. So, if you are looking to work with one of the top SEO professionals in Pakistan you must grab this opportunity and consider working with her.
9. Zeeshan Haider – The Social Media SEO Synergist
Zeeshan Haider understands the potent cocktail of social media and SEO. His strategies for integrating social media content with SEO have resulted in brands gaining remarkable organic traction while enhancing their social media presence. The work of this prominent name among SEO strategists in Pakistan is influenced by two powerful online forces that produce exponential results.
Achievements and Contributions: Brands that Zeeshan has worked with have seen a significant increase in social media traffic that is seamlessly funneled into their website, improving overall visibility and user engagement.
10. Nabeel Ahmed – The SEO Educator Extraordinaire
Nabeel Ahmed’s contribution to the SEO industry is unparalleled. He is not only a seasoned practitioner but also a prolific educator with a mission to groom the next generation of SEO experts in Pakistan. His tutorials, seminars, and mentorship have been instrumental in equipping the local SEO community with the knowledge and tools needed to excel in the industry.
Achievements and Contributions: Nabeel’s dedication to education has helped spread SEO knowledge across Pakistan. His role in nurturing talent ensures that Pakistan stays at the cutting edge of SEO innovation.
Key Strategies and Trends
The mentioned top 10 SEO experts in Pakistan are adopting and propagating several key strategies and trends that are worth noting for any business looking to enhance its online presence.
Voice Search Optimization: With the rise of smart devices and tech-savvy users, the panel of SEO experts in Pakistan is increasingly focusing on optimizing for voice search.
User Experience is King: It’s not just about keywords and content; it’s about the experience that users have when they visit a website. The experts are strongly advocating for UX-centered SEO strategies.
Mobile-First Approach: With the majority of internet users in Pakistan accessing the web via mobile, the SEO experts are championing a mobile-first approach.
Local SEO: The SEO specialists in Pakistan are doubling down on local SEO strategies to help businesses connect with their neighborhoods.
Sustainability and Ethics: There’s a visible trend where SEO experts are highlighting sustainable and ethical SEO practices that yield long-term results over black-hat methods.
Business Benefits of Engaging with SEO Experts
Businesses that engage with these top 10 SEO experts in Pakistan will witness a rise in their digital standings and a surge in traffic, leads, and brand recognition. The depth of knowledge and practical experience these experts bring to the table is unmatched, and the ROI on such collaborations is often substantial.
Conclusion
The digital domain of Pakistan is being artfully navigated by a cadre of SEO experts who understand not only the intricacies of the web but also the unique consumer behaviors and market demands of the country. Enlisting their expertise can mean the difference between digital obscurity and online dominance for businesses.
In the words of a famous philosopher, “The only constant in digital space is change.” And with these best SEO experts in Pakistan leading the charge, the country is all set to carve out a niche in the global digital paradigm. It’s an exciting time to be part of the digital scene in Pakistan, and the voyage is just getting started. If SEO is the wind that fills the sails, these 10 SEO experts are the navigators steering the course.
Why Shopify Businesses Need SEO Services and What It Costs (Spoiler: It’s Worth It)
Why Your Shopify Business Needs SEO Services to Thrive
In today’s competitive ecommerce landscape, organic visibility is king. That’s where Shopify SEO services come in. But how do you know if your Shopify store needs them? Let’s dive into why SEO is crucial for Shopify businesses and explore the costs associated with these valuable services.
Why Shopify Businesses Need SEO Services
Imagine potential customers searching for products exactly like yours. With effective SEO, your Shopify store appears at the top of search engine results pages (SERPs), driving more traffic and conversions. Here’s how SEO services empower your Shopify business:
- Increased Organic Traffic: Attract qualified leads who are actively searching for what you offer.
- Improved Brand Awareness: Gain greater visibility within your target market.
- Enhanced Credibility: High search rankings project trust and authority, boosting customer confidence.
- Targeted Audience Reach: SEO allows you to target specific keywords relevant to your products.
- Cost-Effective Growth: SEO delivers long-term benefits without relying solely on paid advertising.
Ecommerce Businesses Need SEO Services to Compete
Even the most beautifully designed Shopify store can struggle without SEO. Here’s why:
- High Competition: The ecommerce space is crowded, and SEO helps you stand out from the masses.
- Organic Traffic Drives Sales: Studies show organic traffic converts better than paid traffic.
- Long-Term Sustainability: Unlike paid ads, SEO benefits compound over time.
Cost of SEO for Shopify Stores: What to Expect
SEO pricing for Shopify stores varies depending on factors like:
- Store Size and Complexity: Larger stores with more products typically require a higher investment.
- Competitiveness of Your Niche: Highly competitive industries often demand more extensive SEO strategies.
- Services Offered: The scope of the SEO project (e.g., on-page optimization, link building) affects the cost.
SEO Cost of Shopify Stores: A Breakdown
While exact prices can vary, here’s a general idea of SEO service costs for Shopify stores:
- Basic Plans: $500-$1,500 per month. These often focus on on-page optimization and technical SEO.
- Mid-Range Plans: $1,500-$3,000 per month. These may include content creation and link-building strategies.
- Enterprise Plans: $3,000+ per month. These cater to large stores requiring comprehensive SEO campaigns.
SEO Services for Shopify Stores: A Smart Investment
Investing in Shopify SEO services is an investment in your store’s long-term growth. By attracting organic traffic, building brand awareness, and establishing credibility, you position your business for sustainable success. Consider SEO a strategic decision, not just an expense.
Ready to Take Your Shopify Store to the Next Level?
If you’re ready to leverage the power of SEO for your Shopify business, Contact Digiown for qualified SEO specializing in ecommerce. With the right partner, you can watch your store climb the search engine ranks and achieve lasting success.
The Complete Guide to SEO Audit: 10 SEO Audit Steps That Every Marketer Needs to Follow
SEO is a complex and ever-changing beast. What worked yesterday may not work today, and
what works for one website might not work for another. That’s why it’s important to have an SEO
audit methodology that you can rely on – one that will help you get a comprehensive view of
your website’s strengths and weaknesses, so you can make the necessary changes to improve
your rankings.
In this guide, we will walk you through our 10-step SEO audit process. We’ll show you how to
carry out each step, as well as how to fix any issues you find. Whether you’re a seasoned SEO
or just starting out, following this guide will set your website on the path to organic search
success.
What is an SEO Audit?
An SEO audit is a comprehensive evaluation of a website’s search engine optimization. It can
be conducted manually or using specialized software. The goal of an SEO audit is to identify
areas where the site can be improved to help it rank higher in search engine results pages
(SERPs). An SEO audit typically includes an analysis of a website’s on-page and off-page
optimization, as well as a review of its technical and content-related aspects. A thorough SEO
audit can be a valuable tool for businesses that want to improve their online visibility and attract
more organic traffic.
Types of SEO Audits
SEO Content Audit:
A content audit is a process of evaluating the quality and quantity of your website’s content. This
includes analyzing things like title tags, meta descriptions, images, page copy, etc. The goal of a
content audit is to identify any areas of improvement so that you can make your website’s
content more effective in terms of SEO.
On-Page SEO Audit:
An on-page SEO audit is a process of evaluating the effectiveness of your website’s on-page
SEO factors. This includes things like title tags, meta descriptions, header tags, images, etc.
The goal of an on-page SEO audit is to identify any areas of improvement so that you can make
your website’s on-page SEO more effective.
Off-Page SEO:
Off-page SEO is the process of optimizing your website’s online presence in order to improve its
search engine rankings. This includes things like link building, social media marketing, and
reputation management. The goal of off-page SEO is to improve your website’s visibility and
authority online so that it can rank higher in search engine results pages.
Technical SEO:
Technical SEO is the process of optimizing your website’s technical infrastructure in order to
improve its search engine rankings. This includes things like site speed, indexing, and
crawlability. The goal of technical SEO is to optimize your website’s technical setup so that it
runs as efficiently as possible and can be easily crawled and indexed by search engines.
If you’re like most marketers, you’re always looking for new and innovative ways to improve your
SEO efforts. And while there are a number of different methodologies out there, not all of them
are created equal. Here are 10-Steps for SEO Audit as Follows:
Step 1: Check Your Rankings
The first step in any SEO audit is to check your website’s current rankings in the SERPs. This
will give you a good starting point for measuring your progress as you go through the other
steps in the audit process.
There are a number of different rank tracking tools you can use, but our personal favorite is
Google Search Console. Not only is it free, but it also provides data straight from the source –
Google.
To get started, simply head over to Google Search Console and add your website. Once you’ve
done that, click on “Search Traffic” and then “Search Analytics.” From there, you can see your
website’s average position for various keywords, as well as how many clicks and impressions
you’ve gotten.
Step 2: Analyze Your Website’s Structure
The next step is to analyze your website’s structure. This includes things like your site’s
navigation, URL structure, and overall architecture. A well-structured website is not only easier
for search engines to crawl and index, but it’s also easier for users to navigate.
To start, take a look at your website’s navigation. Is it easy to use? Does it make sense? Or is it
cluttered and confusing? The latter is a common problem, especially on larger websites. If your
navigation is too complicated, consider simplifying it.
Your website’s URL structure is also important. Search engines use URLs to understand the
hierarchy of your website and the relationship between different pages. As a general rule of
thumb, your URLs should be short, keyword-rich, and easy to read.
To see if your URLs are up to snuff, simply head over to Google Search Console and click on
“Crawl.” From there, click on “URL Parameters.” This will show you any issues that Google has
with your site’s URL structure.
The last thing to look at is your website’s overall architecture. This refers to the way your
website is structured, and how different pages are linked together. A well-structured website will
have a clear hierarchy, with the most important pages (like your home page) at the top, and less
important pages (like blog posts) further down. To check your website’s architecture, head over
to Google Search Console and click on “Crawl.” Then, click on “Sitemaps.” This will show you
any sitemaps that have been submitted to Google. If you don’t see any sitemaps listed, that
means your website doesn’t have one.
While having a sitemap is not required, it can be helpful, especially for larger websites. A
sitemap is essentially a list of all the pages on your website, which makes it easier for search
engines to crawl and index your site. If you want to create a sitemap for your website, there are
a number of different tools you can use, including XML-Sitemaps.com and Screaming Frog.
Step 3: Analyze Your Title Tags and Meta Descriptions
After you’ve analyzed your website’s structure, it’s time to take a look at your title tags and meta
descriptions. The title tag is the text that appears in the search results, while the meta
description is the short snippet of text that gives users an overview of what they can expect to
find on your page.
Both the title tag and meta description are important for two reasons: first, they help users
decide whether or not to click on your result; and second, they give search engines an idea of
what your page is about.
To start, head over to Google Search Console and click on “Search Traffic.” Then, click on
“HTML Improvements.” This will show you any issues with your title tags and meta descriptions.
If you see any warnings or errors, take a look at each individual page and make sure that your
title tags and meta descriptions are keyword-rich and relevant to the content on that page.
Step 4: Check Your Website for Broken Links
Broken links are links that point to pages that no longer exist. They’re a common problem, and
they can have a negative impact on your website in two ways. First, they provide a poor user
experience; and second, they can hurt your search engine rankings.
To check for broken links on your website, you can use a tool like Screaming Frog or Xenu’s
Link Sleuth. Simply enter your website’s URL into the tool and let it crawl your site. Once it’s
finished, it will give you a list of all the broken links on your website. From there, you can either
delete the broken links or replace them with working ones. To find working links, simply do a
Google search for the page you’re trying to link to.
Step 5: Analyze Your Page Speed
Page speed is the amount of time it takes for your website to load. It’s an important ranking
factor, and it’s also important for user experience. After all, no one wants to wait around for a
slow website to load. To check your page speed, head over to Google PageSpeed Insights and
enter your website’s URL. Google will then analyze your website and give you a score between
0 and 100, with 100 being the best possible score.
If your score is below 50, that means there are some serious issues that need to be fixed. If
your score is between 50 and 89, that means there are some moderate issues that should be
fixed. And if your score is 90 or above, that means your website is in good shape. To see
exactly what issues are affecting your page speed, click on the “Show how to fix” link. Google
will then give you a list of specific issues, along with instructions on how to fix them.
Step 6: Check Your Website for Duplicate Content
Duplicate content is content that appears on more than one page on your website. It’s not
necessarily a bad thing, but it can be if it’s not done correctly. Google doesn’t like duplicate
content because it can make it difficult to determine which version of the content is the original.
As a result, your website could be penalized in the search results.
To check for duplicate content on your website, you can use a tool like Copyscape. Simply enter
your website’s URL into the tool and it will scan your site for duplicate content. If you do find
some duplicate content on your website, the best thing to do is to remove it or rewrite it so that
it’s unique.
Step 7: Check Your Website for Thin Content
Thin content is content that doesn’t provide much value to users. It’s usually short, poorly
written, and lacks substance. Not only is thin content bad for user experience, but it can also
hurt your search engine rankings.
To check for thin content on your website, you can use a tool like Screaming Frog or Xenu’s Link
Sleuth. Simply enter your website’s URL into the tool and let it crawl your site. Once it’s finished,
it will give you a list of all the pages on your website that have thin content. If you find any pages
with thin content, the best thing to do is to either delete the page or add more content to it so
that it’s more comprehensive.
Step 8: Check Your Website for Hidden Text or Links
Hidden text or links are text or links that are not visible to users but are visible to search
engines. They’re often used to stuff keywords onto a page or to link to other websites without
the user’s knowledge. Hidden text or links are considered black hat SEO techniques, and they
can get your website penalized in the search results.
To check for hidden text or links on your website, you can use a tool like Screaming Frog or
Xenu’s Link Sleuth. Simply enter your website’s URL into the tool and let it crawl your site. Once
it’s finished, it will give you a list of all the pages on your website that have hidden text or links. If
you find any pages with hidden text or links, the best thing to do is to remove the text or links
and replace them with something that is visible to users.
Step 9: Check Your Website for Broken Links
A broken link is a link that points to a page that no longer exists. They’re often the result of
pages being deleted or moved without the proper redirects being put in place.
Broken links can hurt your search engine rankings and they can also frustrate users. After all,
no one likes clicking on a link only to be taken to a 404 error page.
To check for broken links on your website, you can use a tool like Screaming Frog or Xenu’s
Link Sleuth. Simply enter your website’s URL into the tool and let it crawl your site. Once it’s
finished, it will give you a list of all the broken links on your website.
If you find any broken links on your website, the best thing to do is to either delete the link or
redirect it to a different page.
Step 10: Check Your Website for Malware
Malware is software that is designed to damage or disable computers and websites. It’s often
used to steal personal information or to hijack websites for malicious purposes.
Not only can malware hurt your website, but it can also hurt your search engine rankings. After
all, Google doesn’t want to send its users to websites that could harm their computers.
To check for malware on your website, you can use a tool like Google Safe Browsing. Simply
enter your website’s URL into the tool and it will scan your site for any known malware.
If you find any malware on your website, the best thing to do is to remove it immediately. You
should also change all of your passwords and run a security scan on your computer to make
sure that you don’t have any malware on it as well.
What are Different SEO Audit Tools
SEO audit tools come in a variety of shapes and sizes, but most of them work in the same way.
You enter in a website or URL, and the tool will scan the page for any potential SEO issues. It
will then rate the page on a scale from one to 10, with 10 being the best.
Some of the more popular SEO audit tools include Moz’s Open Site Explorer, Google’s
PageSpeed Insights, and Screaming Frog. All of these tools are free to use, although some
have paid versions that offer more features.
When you’re looking for an SEO audit tool, it’s important to find one that fits your needs. If you’re
just starting out, a tool with a lower rating may be good enough. But if you’re looking for
something more in-depth, you’ll want to find a tool with a higher rating.
Conclusion
An SEO audit is a crucial part of any good digital marketing strategy. By regularly auditing your
website, you can identify issues that could be holding it back from achieving its full potential in
the search results. And by fixing those issues, you can help your website reach its full potential.
Have you ever conducted an SEO audit on your website? What did you find? Let us know in the
comments below.
The Three Main Components of SEO (Search Engine Optimization)
Introduction
SEO is the practice of optimizing a website or web page for search engine visibility. There are three main components of SEO, which are On-Page Optimization, Off-Page Optimization, and Technical Optimization. On-page optimization includes optimizing the content and structure of a website or web page, while off-page optimization refers to link building and other marketing activities outside of the website or web page. Technical optimization involves ensuring that the website is coded in a way that makes it easy for search engines to crawl and index.
Three Main Components Of Search Engine Optimization
On-page optimization
On-page optimization is the process of optimizing a website or web page for search engine visibility. This includes optimizing the content and structure of a website or web page, as well as the use of keywords and other factors. On-page optimization is one of the most important aspects of SEO, and it is essential to do it correctly in order to achieve good results.
One of the most important things to consider when optimizing a website or web page is the use of keywords. Keywords are words or phrases that people use to search for information online. It is important to include keywords in the content of a website or web page, as well as in the titles and meta descriptions. Another thing to consider when optimizing a website is the structure of the pages. It is important to use H1 tags for the main headline, and H2 tags for subheadings. The content should be formatted in a way that makes it easy to read, and it should be divided into paragraphs.
Off-page optimization
Off-page optimization is the process of optimizing a website for search engine visibility by improving the quality and quantity of backlinks. Backlinks are links from other websites to your website. The more high-quality backlinks you have, the higher your website will rank in search engine results pages. There are a number of ways to get high-quality backlinks, such as guest blogging, business profile, directory submission, reviews, press releases, Q/A submission, forum, and social bookmarking.
Guest blogging is a great way to get high-quality backlinks. When you guest blog on someone else’s website, you include a link back to your own website in your author bio. This helps to improve your website’s visibility and increase the number of backlinks. Directory submission is another great way to get backlinks. When you submit your website to a directory, you include a link back to your website. This helps to improve your website’s visibility and increase the number of backlinks. Social bookmarking is a great way to get high-quality backlinks. When you bookmark your website on social bookmarking sites, you include a link back to your website. This helps to improve your website’s visibility and increase the number of backlinks.
Technical Optimization
Technical optimization is the process of optimizing a website for search engine visibility by improving the technical aspects of the website. This includes improving the speed and performance of the website, as well as making sure that the website is easy to navigate and index. Technical optimization is one of the most important aspects of SEO, and it is essential to do it correctly in order to achieve good results.
One of the most important things to consider when optimizing a website for search engine visibility is the speed and performance of the website. It is important to make sure that the website loads quickly and that there are no errors. Another thing to consider when optimizing a website for search engine visibility is the navigation and indexing of the website. It is important to make sure that the website is easy to navigate and that all of the pages are indexed by search engines.
Conclusion
SEO is a process of optimizing a website to get a higher rank on SERP(Search Engine Result Page).
There are 3 main components of SEO
- On-Page SEO
- Off-Page SEO
- Technical SEO
It is critical to understand these three components in order to develop a successful SEO strategy. Also, keep a watch out for changes to search algorithms so that you may adjust your techniques properly.
Our marketing team at Digiown is ready to assist you in developing and implementing an SEO plan to increase organic traffic to your website. Learn how to optimize your website for voice search by reading our voice search article.
Contact us at any moment. Your input is our greatest asset. So please write a remark below.
What Are SEO Services & What Do SEO Company Services Include?
As the world of online marketing continues to evolve, the need for effective SEO services becomes more and more important. For businesses looking to stay ahead of the competition, working with an experienced and reputable SEO company is essential. But what exactly do SEO services include?
In general, SEO companies offer a variety of services meant to help improve a website’s search engine ranking. This can be accomplished through optimizing the site’s content, structure, and code, as well as developing off-site SEO tactics like link building and social media engagement. By improving a website’s search engine ranking, an SEO company can help attract more visitors, resulting in increased leads and sales for its clients.
What are SEO services?
SEO services are those services that help improve a website’s search engine ranking. This can involve optimizing the site’s content, structure, and code as well as developing off-site SEO tactics such as link building and social media engagement. By improving a website’s ranking, an SEO company can attract more visitors and result in increased leads and sales for its clients.
Why use SEO services?
Investing in SEO services is a smart decision. Not only do these investments offer you several benefits. A few examples include:
- Higher Rankings: A good SEO strategy will help your website rank higher in search engine results pages, resulting in more visitors.
- More Visitors: SEO drives targeted traffic to your website, increasing the chances that visitors will become customers.
- Cost-Effective: Compared to other forms of online marketing, SEO is one of the most cost-effective ways to draw traffic to your website.
- Sustainable Advantage: Unlike other marketing strategies, a good SEO campaign produces long-term results that can be maintained year after year with minimal effort.
What are the types of SEO services offered?
There are many types of SEO services available, but not all SEO companies offer the same services. When choosing an SEO company, it’s important to find one that offers the specific services you need. Here are some of the most common types of SEO services:
- Local SEO
- Ecommerce SEO
- Franchise SEO
- Amazon SEO
Local SEO
Local SEO is a type of SEO that focuses on improving a website’s ranking in local search results. Local SEO is especially important for businesses that rely on customers from a specific geographic area, such as restaurants, stores, and service providers. If you’re not sure if local SEO is right for your business, consider these facts:
- 97% of consumers use the internet to find local businesses
- 46% of all Google searches are looking for local information
- 78% of local mobile searches result in a purchase
To improve your website’s ranking in local search results, an experienced SEO company will focus on optimizing your site’s content and structure, as well as developing off-site SEO tactics like link building and social media engagement. By improving your website’s ranking, an SEO company can help attract more visitors from your target area, resulting in increased leads and sales.
Learn about why blogging is crucial for local SEO
Ecommerce SEO
Ecommerce SEO is a type of SEO that focuses on optimizing an online store for search engines. If you’re an eCommerce business, then you know how important it is to generate traffic and sales from your website. And one of the best ways to do this is by improving your website’s ranking on search engine results pages.
An experienced SEO company will focus on optimizing your site’s content and structure, as well as developing off-site SEO tactics like link building and social media engagement. By improving your website’s ranking, an SEO company can help attract more visitors and result in increased sales.
Franchise SEO
Franchise SEO is a type of SEO that focuses on optimizing a franchise website for search engines. If you’re a franchise business, then you know how important it is to generate traffic and sales from your website. And one of the best ways to do this is by improving your website’s ranking on search engine results pages.
An SEO firm will concentrate on improving the content and structure of your website, as well as developing off-site SEO techniques like link creation and social media interaction. An SEO company may assist you in attracting more visitors and resulting in increased sales by elevating your website’s ranking.
Amazon SEO
Amazon SEO is a type of SEO that focuses on optimizing an Amazon listing for search engines. If you’re an Amazon seller, then you know how important it is to generate traffic and sales from your listing. And one of the best ways to do this is by improving your listing’s ranking in search engine results pages.
An Amazon SEO company will focus on optimizing your listing’s title, keywords, description, and pictures. By improving your listing’s ranking, an Amazon SEO company can help attract more visitors and result in increased sales.
How much do SEO services Cost?
The cost of SEO services varies depending on the type of services you need and the size of your budget. However, there are a few things you should keep in mind when considering the cost of SEO services:
- SEO is an ongoing process, not a one-time effort. In order to see results, you’ll need to continue investing in SEO over time.
- The cost of SEO services will vary depending on the company you choose to work with. Make sure to get quotes from multiple companies before making a decision.
- The cost of SEO services will also vary depending on the scope of your project. If you’re looking for comprehensive SEO services, you can expect to pay more than if you’re only looking for a few hours of consultation.
- Finally, keep in mind that the cost of SEO services is an investment, not an expense. By investing in SEO, you can expect to see a return on your investment through increased traffic and sales.
How do I budget for Search Engine Optimization Services?
Every organization’s marketing budget is different, but these tips can help you build an SEO budget:
Avoid cheap SEO plans: If an SEO company is offering you a “cheap” or “budget-friendly” plan, beware. These plans may use low-quality techniques that can actually do more harm than good to your website.
Plan for ongoing vs. one-time SEO: SEO is a long-term strategy that must be maintained—a continuous investment in SEO will help your organization earn a greater return on investment. So, when it comes to budgeting for SEO services, plan for ongoing vs. one-time investments.
Brainstorm SEO goals: What do you want to achieve with SEO? Do you want to increase traffic, improve your website’s ranking in search engine results pages, or both? Once you know your goals, you can better determine how much to budget for SEO services.
7 things your SEO Company’s Services Should Include
You know the definition of SEO services, and it’s essential to review what kind of company you want as your digital marketing partner. While every business has different needs when they’re looking for an effective way in reaching customers online with their product or service offerings; one thing that all successful companies have is a strong search engine optimization (SEO) program so this should be a top priority when partnering up if possible!
1. SEO Audit:
SEO Audit is the first step taken by SEO companies to identify the SEO health of a website. It includes a comprehensive analysis of the website’s on-page and off-page SEO factors. The purpose of an SEO Audit is to identify the areas of improvement for a website so that it can rank higher in search engine results pages (SERPs). SEO Audit is an important step in the SEO process because it helps to ensure that a website is optimized for search engines. When performed correctly, SEO Audit can help a website to achieve better rankings, traffic, and ROI.
2. Competitor Analysis:
Competitor analysis is the process of assessing the strengths and weaknesses of your competitors in order to create a strategy for gaining market share. There are several reasons why competitor analysis is important. First, it helps you to understand the competitive landscape and identify opportunities for differentiation. Second, it helps you to develop an understanding of your competitor’s business model and how they generate revenue. Finally, it helps you to monitor your competitor’s activities and track their reaction to your own initiatives. By conducting a thorough competitor analysis, you can develop a robust strategy for winning market share.
3. Custom Strategy:
It’s important to invest in an SEO service package that includes a custom strategy. When you have the right approach personalized for your business, there is a greater chance of success from organic search engine results engines (SERPs). That means more traffic and leads flowing into your company because they are finding what people want on their website through targeted keywords within highly placed blog posts or articles about different topics related
to current industry trends which will help them make wiser purchasing decisions when visiting ailments sites like Amazon!
4. Off-page Optimization:
Off-page optimization is the process of optimizing a website for the purpose of improving its search engine rankings. It includes activities such as link building, social media marketing, and directory submission. Off-page optimization is an important part of any SEO campaign as it helps to improve the visibility and authority of a website.
5. On-page Optimization:
On-page optimization is the process of optimizing a website for the purpose of improving its search engine rankings. It includes activities such as keyword research, title tag optimization, and meta tag optimization. On-page optimization is an important part of any SEO campaign as it helps to improve the visibility and authority of a website.
6. SEO Reporting:
After your SEO company has completed their work on your website, they should provide you with detailed reports that show the progress of your site’s SEO health. These reports should include things like your site’s ranking in SERPs for targeted keywords, the number of backlinks your site has gained, and the amount of traffic your site is receiving from organic search. By having access to these reports, you can track the success of your SEO campaign and make necessary changes to ensure that your site continues to rank highly in search results.
7. Continued Support:
The best SEO companies will offer continued support even after your project is complete. This support may include things like monthly maintenance, content creation, and link building. By having a company that offers continued support, you can be sure that your site will always be up-to-date with the latest SEO trends and techniques. This will help to ensure that your site continues to rank highly in search results and drive traffic to your business.
How do I Choose SEO Services?
When choosing an SEO company, it’s important to look for a company that offers a variety of services. This will ensure that your website is optimized for all aspects of search engine optimization. It’s also important to find a company that offers customized solutions. This means that the company should take into account your specific needs and goals for your website before developing a plan of action. By working with a company that offers both off-page and on-page optimization, you can be sure that your website will be thoroughly optimized for search engine success. Additionally, it’s important to find an SEO company that offers transparency and reporting. This way, you can track the progress of your website’s SEO health and see the results of the company’s work. Finally, be sure to find an SEO company that offers continued support. This way, you can be sure that your website will always be up-to-date with the latest SEO trends and techniques.
Can I do SEO on my own vs. Buying SEO Services?
It is possible to do some SEO on your own. However, it’s important to keep in mind that SEO is a complex and ever-changing field. If you don’t have the time or knowledge to keep up with the latest trends, it’s best to leave the optimization of your website to the professionals. By working with an experienced and reputable SEO company, you can be sure that your website will be optimized for success. Additionally, a good SEO company will offer continued support, so you can be sure that your website will always be up-to-date with the latest techniques.
Learn More About The Benefits and meaning of SEO Services
Check out our website for an in-depth look at what SEO services should contain. If you have questions or want a free, no-obligation quotation for a unique SEO strategy, contact us online or call us at +92 333 3121466
What Is Event Tracking & How To Track It In Google Analytics
Google Analytics is an incredible tool for sure. However, there’s still data that you can’t record in Google Analytics. What will you do in such a case? This is where you need to get a hang of Google Analytics event tracking.
Google Analytics Event tracking is a very useful feature that enables you to record interactions with all the things in your website that cannot be tracked as standard in Google Analytics.
Things like understanding how long users spend on your site, different things they do, and which forms do users mostly land at are all recorded with the help of this tool. You just have to add snippets of code to your site to get going.
This blog talks about manual event tracking through coding on your site as well as the automatic approach – Google Tag Manager.
Uses Of Google Analytics Event Tracking
We will shed light on how to set up event tracking, but before that let’s first look at the several ways Event Tracking can be leveraged to measure visitor engagement on your site. Generally, event tracking is used to:
- Note all the clicks made on unique parts of a page, which includes all the call to action buttons found in the blog section or in the contact us page.
- Collects data about the number of users who filled and submitted the form on your site.
- Track all media downloads the users have made
- Track and measure the number of users who clicked on mailto email addresses or on click-to-call phone numbers. This is a very useful feature as it helps you understand the amount of traffic coming from the website.
- Track outbound link clicks to other websites.
- Track the number of interactions done with video and media content, like time spent on watching a certain video.
Moreover, event tracking also enables you to measure interactions other than loading another page on your website. You can easily set up your Google Analytics based on your events.
Getting Started With Event Tracking
First things first, before you use event tracking, you need to have Google Analytics installed on your website. You can do this by putting the code on every page of the site. If you’re not very good with the codes, you can add Google Tag Manager code to your site and go on to configure Google Analytics tags and triggers and variables.
All set to start with event tracking? You need to wait a little more here. It’s highly important to consider the following things before you jump into event tracking:
- After the recent updates, there are two versions of the Google Analytics tracking code available. You must check if you’re using the older universal Google Analytics (Analytics.js) code or the modern version gtag code (gtag.js) before you apply any code. If you have the older version, it’s better to migrate to the newer one as this is made to tackle the Intelligent Tracking Prevention (ITP) that disallows cookie data in browsers.
- Be sure of which method you want to follow; the manual tag linking or the auto-event tagging on your site. If you have a large website and you have tons of documents and page elements to track, go for the auto event tagging option. The Google Tag Manager Events tool will be of great use.
- While setting up event tracking, make sure you have a very clear naming convention for every different action, label and category option that are available. Know that the names you assign to every action, label, and category will be shown in the event tracking reports. If the naming isn’t done strategically, you’ll have a very hard time interpreting the report later on.
- Know which elements of your site need tracking. For instance, some set up tracking for PDF downloads while others do it for clicks on outbound links.
How Does The Google Analytics Event Tracking Work?
Let’s now jump to the real part – how does the tool work?
In simple terms, you add a snippet of the custom code to the link code on all the items you want to be tracked on your website. Once this is done, whenever these items will be clicked, the element will be tracked and shown as an event in Google Analytics.
The event tracking code has four major elements. These 4 elements explain how a user interacts on your website:
- Google Analytics Event Category: This is a required element. The category is basically the name you assign to all the objects you want to track.
- Google Analytics Event Action: Required element. This can be any form of interaction like clicking on a button or downloading a document.
- Google Analytics Event Label: An optional element. Labels are assigned to various events. For instance, clicks on the menu options is an event.
- Google Analytics Event Value: An optional element. You may use this if you wish to give a numeric value to any of your file downloads.
Whenever something happens on your site, these 4 elements mentioned above will enable you to understand how the user has interacted with your page. With that said, it’s very important to put in the right amount of effort and time in naming conventions for these attributes as this is what will show in Google Analytics.
Manual Tagging Of Links To Track Events
You have the option to manually customize links on your site and add the Value, Category, Label, or Action attributes to the link.
Let’s familiarize you with a Google analytics event example of manual tagging that records the download of a company brochure PDF document:
<a href=”www.examplewebsite.co.uk/pdf/company_brochure.pdf” onclick=”ga(‘send’, ‘event’, ‘PDF’, ‘Download’, ‘Company Brochure – PDF Download’);“>Download Our Brochure</a>
There are 4 steps to follow when you manually tag links to track events. Read here.
Auto-Event Tracking: Using Google Tag Manager
Google Tag Manager has proven to be an incredible tool for measuring interactions on your site.
The process can be quite confusing for beginners, but you’ll get the hang of it once you understand the basic rules of tags, triggers, and variables.
Event Tracking through Google Tag Manager starts when the user clicks on event triggers that you’ve set up on particular variables on your page.
The GTM platform takes data on your website and passes it to other platforms like Facebook Analytics and Google Analytics and this won’t require a lot of backend coding from your end.
Therefore, you won’t have to manually write code on the back end when you update and add tags on your Google Analytics, saving you tons of time in the long run.
For instance, you need to learn how many users downloaded a certain PDF from your site. If you’re going to do it manually, you will have to alter all the download links in all areas of your website.
Conversely, if you’re using Google Tag Manager, you can simply add a new tag that tracks the number of downloads.
Let’s list down the necessary steps you can follow to make your event tracking simple.
Step 1: Setting Up GTM
Once you’ve created your account on the Google Tag Manager dashboard, add your account name that reflects your business. Choose your country and choose if you wish to share your data with Google, and hit on the ‘continue’ button.
You’ll now move to another page where you will set up the container. This container is a bucket that has all the macros, rules, and tags for your website.
Assign this container a name and choose which type of content (Web, iOS, Android or AMP) you will associate with it.
Click ‘create’ to read the Terms of Service, and after you’ve agreed to the terms, you’ll see the container’s installation code snippet.
Copy and paste the 2 snippets on every page of your website. The instructions will guide you about where to put the codes.
Wish to make this even simpler? Install and activate the Insert Headers and Footers Plugin. This plugin will enable you to add any script in the header or footer throughout the website.
Step 2: The Built-In Variables
Enable the built-in variables you will find in GTM to create tags.
Click on “Variables” on the main dashboard and then click the “configure” button on the top right side of the page.
Now, you have the option to choose all the variables that you want to be tracked. Put the tick box on all the variables you want to be tracked. This brings us to the next step:
Step 3: Creating Tags
On the GTM dashboard, click on the “Add a new tag” button. This will take you to another page where you will create your new website tag. You can customize two areas of the tag:
- Configuration: the place where all data collected by the tag will accumulate
- Triggering: the type of data you want to collect.
Click on the “Tag Configuration button” and choose the type of tag you want to create. On top of the list, you’ll find the “Universal Analytics” option. Choose this to create a tag for Google Analytics.
You can now choose the type of data you want to be tracked. Go to “Google Analytics Settings: and click on “New Variable” from the dropdown menu.
Enter your Google Analytics tracking ID on the new page. Now, all your website data will be sent into Google Analytics for you to see later.
Go to the “Triggering” section and select the data you want to be sent to Google Analytics.
Want the data to be sent from all the pages of your site? Click on the triggering button, and you’ll land on the trigger page. Here you may click on “All pages” to have all the data of your website sent to Google Analytics.
Finish it up by clicking save and voila! Your Google tag tracking is set. You can now view all the data of your website from your Google Analytics.
Wrap Up
Once you’ve set up the event tracking system, you can now conveniently get a complete picture of your website and target audience.
This will definitely help you run better campaigns, create content that’s more likeable, improve features on your site, and ultimately improve your overall business.
Think you need help with this? Get in touch with Digiown today and have our experienced webmasters, developers, and SEO experts help your digital business rank on top.
What is an XML Sitemap and How Is It Important For SEO?
When you’ve taken your business on the digital platform, you need to ensure that Google finds your website and ranks it so that you get potential customers. How do you do that?
Well, there’s a rich profusion of ways. One very crucial factor is the XML sitemap. A good XML sitemap helps Google and other search engines reach all the important pages of your site. XML sitemaps are very important for the SEO strategy, as they allow Google to locate all your pages in a blink, even if you haven’t perfected your internal linking.
Let’s shed light on XML sitemap’s benefits and how they help your site rank better.
What Are XML Sitemaps?
According to SEJ, the XML sitemap contains the list of all URLs of your website. It plays the role of a roadmap that enables Google to find all the content available and goes on to help Google crawl every page. Moreover, sitemaps also assist search engines in understanding the entire structure of your website.
If you have had any link with SEO, you’d know that you have to get your important pages crawled. Even if you are getting that done, there are times when these pages are hard to find since there are no internal links pointing towards them. This is where a sitemap completes the puzzle; it helps Google or other search engines find the pages and content that aren’t linked.
Search engines have their bots that crawl the World Wide Web to find pages online. Although these bots are pretty fast at their work, it still takes a lot of time to find a specific page on your website because of the sheer amount of content present online. As mentioned above, the XML sitemap jumps in to help here. This is a file on your website that informs the search engine crawlers about what they should look at on your site. The sitemap looks like this:
In the picture above, we have a sitemap showing only one link.
There are a few important parts of the sitemap. The first and foremost is the <urlset>. This tag contains all the URLs in a sitemap. The next essential element is the <url> tag that has all the required information for the individual URLs.
Let’s now get to individual URL information.
Under the URL tag, we have the location tag (<loc>). This is where you feed the URL you want to be crawled. Apart from these, other parts of the sitemap aren’t important for the search engines, but they are still playing an essential role.
Then we have the last modification tag (<lastmod>) that tells you where the file was previously modified.
The change frequency tag (<changefreq>) tells how often you update the pages.
Priority tag (<priority>) informs crawlers on which page is more important on your site.
Below is an example of an XML sitemap taken from the New Yorker. You can find all the typical sitemap parts mentioned above:
What Websites Need XML Sitemap?
According to Google, sitemaps are most beneficial for:
- Large websites
- Websites with large archives
- New websites that have only a few external links
- Websites that have rich media content
These websites might be the ones to enjoy XML sitemap benefits the most, but note that sitemaps are good for every website. Every single website registered on the World Wide Web requires Google to find its most important service/product pages. Google should also know when they were last updated. You can find this feature easily in the Yoast SEO plugin.
Which Pages Should You Put In Your XML Sitemap?
Oftentimes, webmasters and SEO executives raise this question: which page is to be included in the XML sitemap? If you’re having the same issue, make sure you always consider the relevance of the URL. Start by answering these questions: when and how many visitors are landing on a specific URL? Are the results good? Do you want visitors to see this page?
Once you’re through this, you can easily prioritize your URLs. Also, if you don’t want a particular URL to show up in the search results, you can add a ‘noindex tag’.
An important thing to note here is that leaving a certain URL out of your sitemap does not mean Google won’t ever index it. If your internal linking is strong, Google will find it and get the URL indexed.
Here are some examples of pages you don’t want Google to find and index immediately:
1. Blog
Having a blog section on your website is very important for a good SEO strategy. If you’ve started a new blog, you would need Google to find the most recent posts at first, so that the target audience can interact with the post in the search results. Therefore, it’s only right to create an XML sitemap. You can have a few categories and first posts for the sitemap along with some tags for starters. However, you won’t have sufficient content to fill the tag overview pages. This “thin content” won’t provide much value to the visitors. In such a case, you can leave the tag’s URLs out of the sitemap for some time. Instead, set the tag pages to “noindex, follow” so that people cannot find them in the search results.
2. Media & Images
Media and Image XML sitemaps are usually irrelevant and unnecessary for a lot of websites. This is because all your images are already there in the posts and pages sitemap. Having a separate media or image sitemap is of no use, which is why you can leave this out. However, there can be an exception i.e. if images are your main business. For instance, if you have a photography or event management business, you will need to show a separate media or image sitemap to the search engine.
How Will Google Find Your Sitemap?
You are creating the sitemap for Google so that the search engine can find it, but how do you speed up the process? Add the sitemap to your Google Search Console account. Go to the ‘Sitemaps’ section in the console, and you’ll find out if the XML sitemap is already added or not. Add the sitemap on top of the page if it’s not already there. This helps ensure that Google has indexed all the pages in your sitemap.
But what if you don’t have a Search Console account linked to your website? In such a case, you will have to create it first. Once the account is created, find “sitemaps” in the “index” heading.
Click on “Sitemaps” and you will get to the page where you have the option to add your sitemap URL. Put the URL in the box labelled “Add a new Sitemap” and hit the submit button. You’ll have your sitemap uploaded on Google!
It must also be noted that Google won’t immediately crawl your site. Expect the search engine to take a few days. However, you can check the sitemap report to see how many URLs Google has found from your sitemap.
Also, if you note there’s a significant difference in the ‘submitted’ and ‘indexed’ number on a certain sitemap, you will have to dig in further. There can be several reasons for this. One most common is an error that’s preventing some of your pages from getting indexed. To get rid of this issue, you can get more links directing to the content or pages that haven’t been indexed yet.
How Do Sitemaps Affect SEO?
Call the sitemap the basic model or plan for your website. This file contains all the necessary information about the pages or media on your site and how they are related to each other.
Know that Sitemaps have a very significant positive effect on your SEO. Although we’re talking about XMLs, but HTML sitemaps are also a very helpful tool for an effective SEO strategy. Mostly you’ll find a link to the HTML sitemap in the footer of your website.
The basic purpose of an HTML sitemap is to aid people and crawlers. It brings convenience for the search engine crawlers to search and index links on your website.
XML sitemaps, on the other hand, help crawlers find new pages that have to be indexed.
XML sitemaps for SEO become relevant because crawling and indexing pages on your website are the most important factor in how search engines decide on where your site is going to rank.
Therefore, XML sitemaps can definitely give your SEO a good boost.
Wrap Up
Having a good XML sitemap should be a critical part of your technical SEO. You can get yourself a good XML sitemap generator tool that crawls the contents of your sire and generates the sitemap.
Think you need professional help in creating the right sitemap for your website? Get in touch with Digiown today to have the most experienced and skilled SEO executives work on your site to ensure good rankings on Google and other search engines.
What Is Robots.txt File? Complete Introduction and Guide 2022
There has been a lot of debate on the use of robots.txt; whether the robots.txt file in SEO has any importance or not, and how to make the best use of it.
For starters, robots.txt is a set of directions that inform web crawlers about the parts of the website they can access. Almost all the renowned search engines, which include Google, Yahoo, Bing, and Yandex promote the usage of robots.txt. It helps identify which pages should be crawled, indexed, and shown on the search results.
As a website owner, your utmost priority must be to get your site indexed so that it displays on Google. Oftentimes, people encounter issues when their website fails to get indexed. There might be a lot of reasons for this occurring, but in most cases, this happens when there’s an issue with the robots.txt file. This is a very common problem that auditors come across while going through the technical SEO of a site and it’s important to know that an error in robots.txt file can lead to a massive drop in search rankings. Despite the fact that this problem is quite common, we still see even the most experienced SEO experts committing robots.txt errors.
That said, you must understand two very important things:
- What is robots.txt
- How to use robots.txt in all the leading Content Management Systems (CMS)
Once you get the hang of these two things, you will know how to rightly create a robots.txt file that is best suited for SEO. This will also ease the process for web crawlers and will subsequently help in indexing your web pages quickly.
What is Robots.txt?
Mostly referred to as “robots exclusion standard or protocol” the robots.txt is a text file found in the main directory of your website. According to Moz is basically an instruction file for SEO web crawlers, telling them which part of the website should be crawled and which to be ignored.
The History Of Robots.txt
Mr. Martijin Koster proposed the robots txt file to help regulate how different search engine bots and web spiders will access web content. Here’s how it developed over the years:
Mr. Martijin Koster proposed the robots txt file to help regulate how different search engine bots and web spiders will access web content. Here’s how it developed over the years:
1994: Koster created web spiders back in 1994, but it kind of backfired. The spiders posed a malicious attack on his servers. In order to protect websites from viral SEO crawlers, Koster then created robot.txt. This helped guide search bots to find the right pages and stop them from reaching certain areas of a site.
1997: This is when a draft was formulated that specified web robots control methods with the help of robots txt file. After this, robot txt was used as a tool to prevent or direct spider robots to particular parts of a website.
2019: Google made a formal announcement after rolling out the robots exclusion protocol (REP) specifications, on July 1, 2019. This was made the web standard after almost 25 years from when robots txt file was created.
The main purpose was to detail unspecified scenarios for robots txt so that they can adapt to the modern web standards. The modern draft includes some important points. These are:
- Any Uniform Resource Identifier-based transfer protocol (URI) can make use of robots txt file. These are mainly HTTP, Constrained Application Protocol (CoAP), and File Transfer Protocol (FTP).
- Web developers are told to break down the first 500 kibibytes of a robots txt file to remove any extra strain.
- The robots.txt SEO content is usually cached for around 24 hours so that website owners and developers have sufficient time to update their robot txt file.
- Disallowed pages will not be crawled until the robots.txt file becomes inaccessible due to server issues.
Over the years, a lot of efforts have been made to stretch the robots.txt exclusion mechanisms. But the issue arises when a lot of web crawlers are unable to support the new robots.txt protocols.
To learn more about the robots.txt file and its working, let’s first shed light on web crawlers so that we’re clear on how they work.
What Is Robots.txt Used For?
This syntax is used to manage the spider crawl traffic on your website. This file plays a big role in making your website accessible to search engines and visitors.
Here we have outlined the best ways for you to enhance your SEO strategy using robots txt for WordPress and other CMS:
- Work to improve and increase your website crawlability and indexability
- Do not duplicate any content in the search results
- Prevent the web crawl robots to find pages that aren’t ready to be published
- Work on improving the overall user experience
- Pass link juice to the right pages
- Do not overload your site with Google web crawl and search bots requests
- Use the robots.txt nofollow directives to prevent Google crawl robots from crawling private areas of your website.
- Save your site from bad bots
- Increase your crawl budget
What Are Web Crawlers?
Web crawlers, spider bots, site crawlers, or search bots are almost the same thing. This is basically an internet bot that’s operated by search engines. This bot crawls the web to examine the web pages in order to ensure that information on the page can be viewed or fetched by users at any time.
What’s the role of web crawlers in technical SEO? To answer this, you must first learn about the different types of site crawlers found on the web. Each robot serves a distinct purpose. These are:
- Search Engine Bots
- Commercial web spider
- Personal crawler bot
- Desktop site crawler
- Copyright crawling bots
- Cloud-based crawler robot
Customize Your Robots.txt File For a Specific Search Spider, Disallow Access To Particular Files, Or Control Robots.txt Crawl Delay
The default SEO robots.txt file looks like this:
These are some of the directives you need to follow. We have also provided some robots.txt file examples here for you to have a clear understanding of it.
User Agent
This directive refers to the SEO crawler for which the command was written. This is the first line for any robots.txt format or rule group.
This command uses the * symbol, which means that the directive applies to all the bots.
Every SEO crawler has a unique name. the Google web crawlers are called Googlebot, while the Yahoo spider is called Slurp.
Example 1:
User-agent: *
Disallow: /wp-admin/
Since * was used in the above example, it means the robots.txt will not allow user-agents to access the URL.
Example 2:
User-agent: Googlebot
Disallow: /wp-admin/
Now since Googlebot was named the user-agent, all search spiders will be able to access the URL except Google crawlers.
Example 3:
User-agent: Googlebot
User-agent: Slurp
Disallow: /wp-admin/
The above example shows that all user-agents except Google crawlers and Yahoo’s bots have the access to URLs.
Allow Command
This command states which content can be accessed by the user-agent. The robots.txt allow command is supported by Bing and Google.
The allow protocol has to be followed by the path that can be accessed by Google web crawlers and other bots. If the path isn’t specified, the crawlers will overlook the robot txt allow directive.
Example 1:
User-agent: *
Allow: /wp-admin/admin-ajax.php
Disallow: /wp-admin/
In the example above, robots txt allow directive applies to every user-agents so all spider search engines are blocked from accessing the /wp-admin/ directory except for the page /wp-admin/admin-ajax.php
Disallow Command
This command is used to indicate all URLs that must not be accessed by Google Crawl robots and website crawlers. Similar to the allow command, the robot txt disallow directive should also be followed by the path you don’t want web crawlers to go at.
Example 1
User-agent: *
Disallow: /wp-admin/
In the above example, the command will restrict all user-agents to access /wp-admin/ directory.
Sitemap
The robot txt sitemap command help to direct Google bots and other web crawlers to the XML sitemap. This is supported by search engines like Google, Yahoo, Bing, and Ask.
Example 1
User-agent: *
Disallow: /wp-admin/
Sitemap: https://websitename.com/sitemap1.xml
Sitemap: https://websitename.com/sitemap2.xml
The above example shows that the disallow command is telling all search bots not to access the /wp-admin/. The syntax also tells that there are 2 sitemaps that are on the website. Once you know how to add a sitemap to robots.txt, you can add several XML sitemaps in the robots.txt file.
Crawl Delay
The robots.txt crawl delay command prevents the Google web crawler and other spiders from overtaxing a server. The crawl delay command enables admins to specify the time Google spiders should wait between each Google crawl request. This happens in milliseconds.
Example:
User-agent: *
Disallow: /wp-admin/
Disallow: /calendar/
Disallow: /events/
User-agent: Bingbot
Disallow: /calendar/
Disallow: /events/
Crawl-delay: 10
Sitemap: https://websitename.com/sitemap.xml
In the above example, the robot.txt crawl delay command instructs the spiders to wait for 10 seconds before requesting the next URL.
Also, there are some web spiders, like Google web crawler that don’t support robots.txt crawl delay commands. For this, you must run your syntax on a robots.txt checker before you submit the robots.txt to Google or any other search engine to save yourself from parsing problems.
Where Will You Find Robots.txt in WordPress?
Known as the most famous and widely used CMS, WordPress powers more than 40% of all websites. This is why it’s important to know how to edit robots.txt WordPress.
How will you find robots.txt in WordPress? These are the steps you need to follow to access WordPress robots.txt file:
- Log in to your WordPress dashboard
- Find “SEO”
- Click “Yoast”. This plugin is a must if you want to edit robots.txt
- Click on “File Editor”
- Here you’ll be able to view WordPress robots.txt file and edit it in the WordPress directory.
Wrap Up
It’s not easy to deal with robots.txt optimization and other technical SEO things, especially if don’t have the right skill set, tools, and personnel do the job. However, you don’t need to worry about your website issues if you can easily connect with professionals who can give you the right results, instantly.
Entrust all your SEO work, website maintenance tasks, and digital marketing needs to Digiown, and let us build your online presence.
