10 Benefits of Hiring a Digital Marketing Agency and How to Hire The Best One

If you go back a decade, you’d see the companies market their products/services has transformed, significantly. Previously we had print advertisements, radio, television commercials, and direct marketing as the primary tools to get more reach. Now, the marketing landscape has broadened and with the growing globalization, almost all businesses are making efforts to reach international marketing. This has brought forth the need for digital marketing.

In this article we will shed light on the benefits of hiring a digital marketing agency and when is the best time to hire one.

With digitization seeing immense growth in recent years, a vast majority of companies have started to invest in social media marketing, search engine optimization, PPC campaigns, and various other forms of marketing. There’s no doubt that these techniques are highly effective, but we still see a lot of people failing to get the desired number of leads and sales because they’re handling everything on their own.

 

When To Hire A Digital Marketing Agency

1. When You Get Stuck

You try to create content, make logos, banners, or develop your own website, but you aren’t technically very sound. If you’re constantly running into troubles, you might need to get in touch with a professional. A lot of people are of the view that creating content on digital platforms is just about writing good English. However, that’s really not the case. When you want your site to rank on search engines, you need to make your content highly engaging and simple for the audience, yet optimized and good for the search engines at the same time. You can find more about SEO-optimized content here.

2. You’re Not Seeing Good Results

Often times people get off to a flying start, but after a certain point, they see the needle stops moving despite their best efforts. If your marketing isn’t producing any results, know that your strategy needs a revamp. You need to save the effort, stop, and contemplate when the wheel stops moving.

3. You Feel Clueless

There is a rich profusion of aspects in digital marketing that need to be covered if you have to promote your business in the industry you’re competing in. All these various aspects can overwhelm and exhaust you. If you’re continuously running into technical issues that aren’t resolving, you might need to call in the big guns. Getting connected with an agency is the perfect way to give your business the boom it needs. Agencies have expert professionals for every task; whether it’s SEO, web development, social media marketing, or any other work. They will create a customized strategy befitting your business and it will guide your brand’s development from scratch.

Let’s shed light on all the reasons why you should hire a digital marketing agency.

 

Benefits Of Digital Marketing Agency

1. You Save A Great Deal Of Money

When you’re on your own, you’ll go with the trial-and-error approach. There’s a probability that you might figure out the right direction, but that will come after exhausting a lot of your resources. Hiring a digital marketing agency will cost you a fixed amount once and it will certainly be very less than the amount you’ll be throwing on ads while trying it yourself. Digital agencies have all the expertise and experience needed for creating ads that fit well for your audience.

2. You Can Dedicate Your Energies To Other Areas

It’s understandable that you feel the need to cut down expenses by doing everything yourself. But is that really working for you after a certain point? This approach will only hurt you as you won’t even be able to take care of things you are good at. By trusting a digital marketing agency to work on your brand’s marketing, you will have all the time to catch up with all the other important areas of your business. A creative agency has a workflow process that will streamline all things. This will help you meet all the deadlines you’ve set for your project without having to compromise on any other important thing.

3. The Right KPIs For Your Business

When you entrust a reputable digital marketing company with your work, they will explore the KPIs best fit for your business before setting up the campaign. Usually, people tend to follow their competitor’s strategies and end up with bad results. Why does this happen? Because your campaigns need to be optimized for your target audience and should reflect your expectations. The right agency will help you hit the right areas.

4. More Flexibility Fewer Risks

Having in-house resources might bring you a few benefits, but it will obviously come at a very high cost that might not be sustainable for you. Know that finding the right agency is always easier than finding the right employee for your business.

This is because the agency selection process allows you to dig deep and research well before finalizing your decision. You can’t do much the same while hiring an employee. Moreover, there’s a lot of publicly available information about agencies as compared to people who’re coming in for interviews.

Online reviews and the agency’s current and past clients can also give you a clear picture of their service levels, but you can’t expect the past employer of your potential candidate to give you all the details.

The best thing is that a digital marketing agency can be changed, but you have to do everything to retain an employee. Do you wish to terminate your contract with an agency? Give them a 2-week or 3-week notice, pay any outstanding invoices, and you’re free to search the market for another one. With an employee? You’ll be dealing with severance packages, exit interviews, and unemployment taxes, and sometimes it even escalates and causes disruption among your staff.

5. Scalability

In business, when a certain practice is helping you mint money, you scale it up and do more of it. The same is with your marketing.

So for instance, if your Facebook ads are giving you better returns, you’ll put in more money and run more campaigns. Just like that you should seek other similar platforms and try if they work best for you.

While working with a marketing agency, they will keep exploring the right areas and direct all their efforts to seek better results.

What’s best is that you won’t have to bring in more resources to expand your marketing campaigns. The money you would have used to bring in more employees can be used to increase your marketing budget if you choose to work with an agency.

6. Honest Analysis and Correct Feedback

Let’s face it – none of us are impartial and completely honest when giving our feedback to seniors or bosses. Most of us tend to be hesitant in sharing out honest feedback, even when we know it’s for the greater good.

This is why we mostly see employees agreeing with their bosses despite knowing that it’s not right. They probably fear the idea of offending their seniors. On the other hand, marketing agencies won’t be dealing with such factors because they are hired as experts. The sole role of digital marketing agencies is to impartial and unbiased opinion that comes from thorough analysis as compared to in-house employees.

Now, this obviously does not mean these agencies will always be right. However, when they put a foot wrong in the long run, they will admit to it and redevise their strategy to make it work. Making a small mistake won’t cost them anything.

7. You Can Have Professional & Premium Tools Working For Your Business

There’s no denying the fact that premium and paid tools are important for the business’ growth, but they can cost a lot. You also can’t work without the latest technology because your competitors are leveraging the tools and they will get ahead, so what do you do?

Hire an agency! These marketing companies have access to all the latest and advanced marketing technology that allows you to stay on top. These big investments are not an issue for these agencies since they have numerous clients, but these investments won’t make a lot of sense for you if your business isn’t too big.

8. They Have Industry Experts

Digital marketing agencies deploy some of the best experts in the field to do the job. They are experienced and highly skilled in their work. You can’t do that because meeting the salary expectations of such big resources can be quite difficult for you.

Furthermore, almost all agencies work with a number of clients that come from various industries. This allows them to spot all the new marketing trends and changes popping up in the algorithms. Their experience and skillset can prove to be highly beneficial for your business.

9. Takes The Training, Paying, and Monitoring Jobs Off Your Plate

Hiring resources may have its benefits but it certainly comes with a great cost and effort. when you hire an individual, you need to provide them the training to work on the job, you need to process their payrolls, provide health insurance, give paid vacations, and sick leaves, monitor their activities, and a lot more. All of these tedious tasks will distract you from managing other more important areas of your business.

On the contrary, when you hire an agency, you hire an expert without getting the overhead costs.

10. Content Creation

Content creation is the most important part of any digital marketing plan. You have to offer your users suitable, relevant, valuable, and intriguing content.

Content helps your clients learn about you and it pushes them to purchase your product/service. When you hire a digital marketing firm to work on your business, they take care of your content needs. Conversely, if you would have it done in-house, you’ll have to hire a lot of writers to constantly produce good-quality content in volume. You will also have to invest in training them for them to be able to meet your requirements.

Conclusion

Know that when you’re getting bogged down with any aspect of marketing, you must get in touch with an expert agency. The rule is quite simple – do what you do best, and outsource the rest!

Think you need some professional help to bring your digital business on top? Get in touch with Digiown today. With over a decade-long experience in digital marketing, and as one of the best digital marketing agencies in Pakistan, we have numerous techniques up our sleeves that will help your business thrive.