10 Benefits of Hiring a Digital Marketing Agency and How to Hire The Best One
If you go back a decade, you’d see the companies market their products/services has transformed, significantly. Previously we had print advertisements, radio, television commercials, and direct marketing as the primary tools to get more reach. Now, the marketing landscape has broadened and with the growing globalization, almost all businesses are making efforts to reach international marketing. This has brought forth the need for digital marketing.
In this article we will shed light on the benefits of hiring a digital marketing agency and when is the best time to hire one.
With digitization seeing immense growth in recent years, a vast majority of companies have started to invest in social media marketing, search engine optimization, PPC campaigns, and various other forms of marketing. There’s no doubt that these techniques are highly effective, but we still see a lot of people failing to get the desired number of leads and sales because they’re handling everything on their own.
When To Hire A Digital Marketing Agency
1. When You Get Stuck
You try to create content, make logos, banners, or develop your own website, but you aren’t technically very sound. If you’re constantly running into troubles, you might need to get in touch with a professional. A lot of people are of the view that creating content on digital platforms is just about writing good English. However, that’s really not the case. When you want your site to rank on search engines, you need to make your content highly engaging and simple for the audience, yet optimized and good for the search engines at the same time. You can find more about SEO-optimized content here.
2. You’re Not Seeing Good Results
Often times people get off to a flying start, but after a certain point, they see the needle stops moving despite their best efforts. If your marketing isn’t producing any results, know that your strategy needs a revamp. You need to save the effort, stop, and contemplate when the wheel stops moving.
3. You Feel Clueless
There is a rich profusion of aspects in digital marketing that need to be covered if you have to promote your business in the industry you’re competing in. All these various aspects can overwhelm and exhaust you. If you’re continuously running into technical issues that aren’t resolving, you might need to call in the big guns. Getting connected with an agency is the perfect way to give your business the boom it needs. Agencies have expert professionals for every task; whether it’s SEO, web development, social media marketing, or any other work. They will create a customized strategy befitting your business and it will guide your brand’s development from scratch.
Let’s shed light on all the reasons why you should hire a digital marketing agency.
Benefits Of Digital Marketing Agency
1. You Save A Great Deal Of Money
When you’re on your own, you’ll go with the trial-and-error approach. There’s a probability that you might figure out the right direction, but that will come after exhausting a lot of your resources. Hiring a digital marketing agency will cost you a fixed amount once and it will certainly be very less than the amount you’ll be throwing on ads while trying it yourself. Digital agencies have all the expertise and experience needed for creating ads that fit well for your audience.
2. You Can Dedicate Your Energies To Other Areas
It’s understandable that you feel the need to cut down expenses by doing everything yourself. But is that really working for you after a certain point? This approach will only hurt you as you won’t even be able to take care of things you are good at. By trusting a digital marketing agency to work on your brand’s marketing, you will have all the time to catch up with all the other important areas of your business. A creative agency has a workflow process that will streamline all things. This will help you meet all the deadlines you’ve set for your project without having to compromise on any other important thing.
3. The Right KPIs For Your Business
When you entrust a reputable digital marketing company with your work, they will explore the KPIs best fit for your business before setting up the campaign. Usually, people tend to follow their competitor’s strategies and end up with bad results. Why does this happen? Because your campaigns need to be optimized for your target audience and should reflect your expectations. The right agency will help you hit the right areas.
4. More Flexibility Fewer Risks
Having in-house resources might bring you a few benefits, but it will obviously come at a very high cost that might not be sustainable for you. Know that finding the right agency is always easier than finding the right employee for your business.
This is because the agency selection process allows you to dig deep and research well before finalizing your decision. You can’t do much the same while hiring an employee. Moreover, there’s a lot of publicly available information about agencies as compared to people who’re coming in for interviews.
Online reviews and the agency’s current and past clients can also give you a clear picture of their service levels, but you can’t expect the past employer of your potential candidate to give you all the details.
The best thing is that a digital marketing agency can be changed, but you have to do everything to retain an employee. Do you wish to terminate your contract with an agency? Give them a 2-week or 3-week notice, pay any outstanding invoices, and you’re free to search the market for another one. With an employee? You’ll be dealing with severance packages, exit interviews, and unemployment taxes, and sometimes it even escalates and causes disruption among your staff.
5. Scalability
In business, when a certain practice is helping you mint money, you scale it up and do more of it. The same is with your marketing.
So for instance, if your Facebook ads are giving you better returns, you’ll put in more money and run more campaigns. Just like that you should seek other similar platforms and try if they work best for you.
While working with a marketing agency, they will keep exploring the right areas and direct all their efforts to seek better results.
What’s best is that you won’t have to bring in more resources to expand your marketing campaigns. The money you would have used to bring in more employees can be used to increase your marketing budget if you choose to work with an agency.
6. Honest Analysis and Correct Feedback
Let’s face it – none of us are impartial and completely honest when giving our feedback to seniors or bosses. Most of us tend to be hesitant in sharing out honest feedback, even when we know it’s for the greater good.
This is why we mostly see employees agreeing with their bosses despite knowing that it’s not right. They probably fear the idea of offending their seniors. On the other hand, marketing agencies won’t be dealing with such factors because they are hired as experts. The sole role of digital marketing agencies is to impartial and unbiased opinion that comes from thorough analysis as compared to in-house employees.
Now, this obviously does not mean these agencies will always be right. However, when they put a foot wrong in the long run, they will admit to it and redevise their strategy to make it work. Making a small mistake won’t cost them anything.
7. You Can Have Professional & Premium Tools Working For Your Business
There’s no denying the fact that premium and paid tools are important for the business’ growth, but they can cost a lot. You also can’t work without the latest technology because your competitors are leveraging the tools and they will get ahead, so what do you do?
Hire an agency! These marketing companies have access to all the latest and advanced marketing technology that allows you to stay on top. These big investments are not an issue for these agencies since they have numerous clients, but these investments won’t make a lot of sense for you if your business isn’t too big.
8. They Have Industry Experts
Digital marketing agencies deploy some of the best experts in the field to do the job. They are experienced and highly skilled in their work. You can’t do that because meeting the salary expectations of such big resources can be quite difficult for you.
Furthermore, almost all agencies work with a number of clients that come from various industries. This allows them to spot all the new marketing trends and changes popping up in the algorithms. Their experience and skillset can prove to be highly beneficial for your business.
9. Takes The Training, Paying, and Monitoring Jobs Off Your Plate
Hiring resources may have its benefits but it certainly comes with a great cost and effort. when you hire an individual, you need to provide them the training to work on the job, you need to process their payrolls, provide health insurance, give paid vacations, and sick leaves, monitor their activities, and a lot more. All of these tedious tasks will distract you from managing other more important areas of your business.
On the contrary, when you hire an agency, you hire an expert without getting the overhead costs.
10. Content Creation
Content creation is the most important part of any digital marketing plan. You have to offer your users suitable, relevant, valuable, and intriguing content.
Content helps your clients learn about you and it pushes them to purchase your product/service. When you hire a digital marketing firm to work on your business, they take care of your content needs. Conversely, if you would have it done in-house, you’ll have to hire a lot of writers to constantly produce good-quality content in volume. You will also have to invest in training them for them to be able to meet your requirements.
Conclusion
Know that when you’re getting bogged down with any aspect of marketing, you must get in touch with an expert agency. The rule is quite simple – do what you do best, and outsource the rest!
Think you need some professional help to bring your digital business on top? Get in touch with Digiown today. With over a decade-long experience in digital marketing, and as one of the best digital marketing agencies in Pakistan, we have numerous techniques up our sleeves that will help your business thrive.
What Is Core Web Vitals and Why Is It Important For SEO In 2022?
SEO has made significant progress, and the previous year, 2021, was one of the biggest. We witnessed Google rolling out the indent update, allowing sites to have multiple relevant pages that appear on the Search Engine Result Pages (SERP). The continuous scroll update to mobile search also appeared that ensured automatic loads for the next batch of results as soon as any user scrolls to the bottom of the search page. Last but not the least, the title rag rewrites that changes the site’s title with its H1 tags and other elements.
Not many people liked these changes, but Google’s SERP is the boss here, and we all have to rank the way it says us to.
Apart from this, another infamous release was the Page Experience Update based on Google’s Core Web Vitals metrics.
What Are Core Web Vitals?
The core web vitals update rolled out to give visitors of any website a more pleasant and secure experience. There are a set of metrics given by Google that enable developers to understand how users experience a certain page. You might have heard that Core Web Vital was made specifically for the developers, but that’s not quite true. These tools are beneficial for all site owners as they break down the real-world experience you see on a page.
Speaking of Core Web Vital metrics, they prioritize the user experience by inspecting the page with the help of these three signals:
- Page loading performance
- Ease of interaction
- Visual stability of a page from the user’s point of view
The above points give their own perspective on various elements that affect how users engage with a website. A pro web developer sees user experience in its entirety, but that’s not something a non-technical website owner can do. That’s where the web vital metrics come into play. These independent metrics break down the different variables in small fragments, enabling the site owners to find and fix all technical issues throughout the website.
The metrics won’t give you a holistic understanding of the user experience on the website, but each metric can be grouped together to help developers identify and troubleshoot in a systematic manner.
Let’s shed light on the 3 most essential metrics included in the Core Web vitals to help you improve your website.
1. Largest Contentful Paint (LCP)
The core web vital LCP is a metric that site owners can leverage to examine the user experience on their site. It also helps them to see if the user is provided the value they are looking for.
Site owners MUST have pages on their site that load fast in order to maximize the user experience. As important as the load time is for a better user experience, it also has a significant impact on the page’s ranking on the search engine. There are multiple studies that prove how fast loading pages create amazing engagement and subsequently bring conversions when compared with slow loading pages.
2. Cumulative Layout Shift (CLS)
In order to ensure your visitors are turning into potential customers, you must make it very easy for them to interact with links and buttons. This is by far the best approach to drive sales. Core web vital CLS is a metric that looks for all the links and buttons on the site’s page that shift after the page has loaded. It also provides accurate information on the level of difficulty users are facing when they engage with different elements on the site after the page has been rendered.
The design, layout, and overall user experience, are some crucial components that ensure a higher retention time of a user on your page. The visitor will easily get frustrated if the web page shifts things while they are reading. The CLS metric assists web developers in determining if the images or links are shifting on the page. Once they know this, they can help improve the drive-click-through rate, and usability, and subsequently, enhance online sales.
3. First Input Delay (FID)
Every user on the internet prefers to have a page that loads fast and is easy to interact with. The metric First Input Delay (FID) measures input latency. This is the time needed for a page element to respond to a user’s input. So, the FID keeps track of input latency to find pages that are probably causing frustration for your audience.
In modern times, developers are creating amazing websites that use a lot of technologies and dynamic content widgets to enhance the user experience. These modern websites may have great content delivery and they are very much appealing to the eye, but all these enhancements put a great burden on the load time as well. The delay times go up causing the user to wait for their browser to load the page.
Developers are required to work on reducing the load time of the page in order to improve engagement and have better usability across the site.
Measuring User Experience With Core Web Vitals
According to SEJ, core web vitals can be measured using several tools. These are:
- Search Console
- PageSpeed Insights
- Lighthouse
- Chrome DevTools
- Chrome UX Report
- Web Vitals Extensions
Measuring The LCP
LCP is basically a measure of time taken by different content blocks to load on the screen of the user. It’s measured with a lot of elements and has an impact on SEO, leading to higher organic search engine rankings. Usually, the elements measured in LCP are:
- Images
- Background images
- Block-level text elements like paragraph tags
Ideally, as a site owner, you should aim for LCP under 2.5 seconds when a page starts loading.
How Is Cumulative Layout Shift Measured?
The CLS score you see is a mix of two different constructs: the impact fraction and the distance fraction. These keep track of the layout shifts.
The impact fraction sees how unstable elements affect the viewport between two frames. The total visible area is measured by taking into account the union of the original element and the shift.
Distance fraction is the maximum distance that any unstable element moves in regard to the viewport. It could be vertical or horizontal.
What’s A Good CLS Score?
The CLS score increases or decreases in proportion to the displacement done by unstable elements on the page. This is why from the UX perspective, having a lower CLS score is always better.
- Great score: less than 0.1
- Good but needs improvement: 0.1 < score > 0.25
- Poor: More than 0.25
What Does FID Measure?
This metric is responsible for measuring how responsive a page is when it loads element inputs from a user. It records things like clicks and key presses.
As a site owner, you should aim to provide a good user experience with FID that sits below 100 milliseconds.
Another important thing to note here is the fact that FID isn’t easy to measure since this data can only be tracked in the field. The FID score will be based on variables that aren’t much in your control. Factors like the device capability of users and the internet speed of your audience make up the FID score.
Other Metrics
There are other metrics as well that play an important role. They might not have a direct impact on the user experience, but these metrics quantify lag times and other technical factors that impact user experience.
Read further to learn about these metrics to understand the experience your visitors have on your site.
1. First Contentful Paint
The FCP measures the time a user’s browser takes to render DOM elements. These elements are images, non-white <canvas> elements, and SVGs. All render-blocking resources are identified by this metric and it’s measured within seconds. The range of FCP scores:
- 0-2 seconds: Fast
- 2-4 seconds: Moderate
- Above 4 seconds: Slow
2. Speed Index
SI displays the average time content on your site takes to appear in front of the user. Speed Index will identify all the extra JavaScript on the page and will measure it in milliseconds. The range of SI scores you’ll see are:
- 0-4.3 seconds: fast
- 4-5.8 seconds: Moderate
- Above 5.8 seconds: slow
3. Time To Interact
TTI metric measures the time it takes for the content to become fully interactive. This metric will enable you to identify any page that has excessive JavaScript and will be measured within seconds. The TTI score key:
- 0-3.8 seconds: fast
- 9-7.3 seconds: moderate
- Above 7.3 seconds: slow
4. Total Blocking Time
TBT metric allows site owners to examine the time taken for a web page to respond to specific user input. The metric finds all unneeded JavaScript and it is measured in milliseconds. The TBT scores are:
- 0-300 milliseconds: fast
- 300-600 milliseconds: moderate
- Above 600 milliseconds: Slow
Wrap Up
Are Core web vitals a ranking factor? The answer is YES, but these metrics do not directly impact the ranking of your site. It must be understood that Search Engine Optimization is a very comprehensive thing that encapsulates a rich profusion of practices to get the results. One of those practices is taking care of the core web vitals that enhances the user experience of your site. You can download the Core web vitals chrome extension on your browser to easily measure the metrics.
Need your digital business to rank top on Google? Get in touch with Digiown today.
Why Blogging Is Crucial For Your Local SEO Strategy
With your hunt as looking for SEO services, you must have understood that there are several reasons to learn how to blog for SEO. Not to mention that many people read blogs before they read the daily newspaper: 46 percent of people read blogs more than once a day in 2010, and WordPress boasts that over 409 million people see more than 17.8 million of its pages each month. But have you considered how blogging might improve your local SEO strategy? If you haven’t already, here are 9 reasons why blogging may help your local SEO including a short pep talk at the end for inspiration.
1. Create Hyperlocal Content
When you employ blogging for local SEO, you’ll start generating hyperlocal content; content that’s particular to your location. You have the opportunity to write about any local festivals or events that larger businesses may not believe are worth writing about, and you can tie in how your business will participate or how it connects. You may write about how your industry is tied to a local attraction that people frequently look for online, as well as about your company’s history and roots in the community of your area. Finally, you may do client interviews to learn about their success stories with your product or service, or you can write about another local business that uses your products or services (and as a bonus, featuring customers or other businesses is a surefire way to get shares on social media and the resulting traffic).
2. You Get to Write About Current Events
Google loves it when you write about current events. Remember that portions of Google’s algorithm prioritize material based on recent occurrences or popular themes, so writing about current events gives you an edge. Local events in your region may not receive much national notice, but your audience is certainly interested in them and wants to read about them, which means you have a chance to provide them with what they’re looking for and thus rank higher in the SERPs. Google also enjoys constantly updated material, which is simple to develop with a blog.
3. Display Your Chops
It’s totally fine to brag about your own house now and again, and you may do it on your blog. Use your blog to promote customer success stories or to mention a review you received on Yelp or Google+ on occasion.
The bulk of your blog entries should be informative and answer any questions your viewers may have. Sounding excessively self-promotional will turn folks off because there is nothing in it for them. When you do show off a little bit, whether it’s by detailing an exciting milestone you reached or a case study demonstrating your success with a specific client, try to keep the focus on how this knowledge benefits your consumers.
4. Remember That You Are Not Boring
One of the main reasons small company owners avoid blogging for SEO is because they don’t believe anybody would read it and they don’t have anything to say. If you share the same thinking, you are underestimating yourself. Sure, a plumbing small business blog will have to work a little more to attract visitors, but people will appreciate it if you provide helpful current content. Take a look at these fantastic examples of local SEO blogs to see what we mean:
Your local business has something special to offer, and by writing about local events and corporate happenings regularly, you’ll be able to boost your local SEO success and acquire more consumers.
Read More: What’s In For The Future Of SEO In 2022
5. Blogging on Your Company’s Domain
It’s far preferable to host the blog on your primary business domain. This is because connections to the blog may go to the main site and vice versa. Links are extremely crucial in search engine ranking, thus having all incoming links point to the same location is critical. In terms of popularity, whether your blog or your business ranks better, both will grow on the other.
6. Discuss What is Going on in The Neighborhood
On days when you don’t know what to write about, look into local news and happenings. You may discuss an election or a local fair while incorporating your company’s perspective to make the piece stand out.
Not only will you acquire new readers who are interested in what you’re talking about, but those who are currently reading your blog may discover something new and determine that your site is a good location to obtain more information of the same kind.
7. Incorporate Address
Of course, the name of the city in which you are located will be included in many local searches. However, this isn’t the only site to take advantage of. You might talk about surrounding places or cities, or you can utilize terminology that is prevalent in the area.
These are the kinds of things that will get you more clicks and solidify your position as a member of the community.
8. Talk About Other Blogs
Participating in other blogs of businesses in the region might be a wonderful way to gain followers for your blog. You may visit blogs that provide services comparable to or complementary to your own and leave a few comments.
You may also include a link to them in your blog article. This frequently leads to the other blog linking to your site, offering you both an advantage and the opportunity for more viewership. Being perceived as someone who understands and cares about the community is never a negative thing.
9. Keywords and Themes
Consider how people use technology nowadays and optimize your blog for various queries. Of course, you should employ precise keyword phrases that are relevant to your business, but long-tail keywords might be beneficial to include in blog material.
Are there any queries you suspect locals will type in? Find a way to incorporate their responses into your keywords to attract more people and generate more conversions.
Conclusion
Blogging isn’t only for companies; it’s also a terrific opportunity to become an active member of your local community online. By interacting with other local businesses, you gain access to an audience that would not otherwise be aware of your existence. An Enterprise SEO company in Pakistan like us might help you understand the importance of blogging in the best SEO strategy. So contact us today!
